A Part-Time VP of Marketing will help you find and build relationships with the right target markets and set in place the strategies, plans, and tactics you need to grow your revenues.
MARKETING STRATEGY
Your Part-Time VP of Marketing will help craft brand identity and tonality, perform target market analyses, create target personas, perform competitive analyses, and help you establish brand positioning and value propositions that resonate with your ideal prospects.
MARKETING PLANS
On an annual, semi-annual, or specified basis, your Part-Time VP of Marketing can help you define and set core objectives, KPIs, and key activity targets, create a content calendar, and set communications objectives, all while optimizing your marketing budget.
MARKETING TACTICS
Based on your goals and your target market, your Part-Time VP of Marketing will create tactical plans to help turn prospects into customers. Tactics could include content marketing, email marketing, social media, direct mail, trade shows and events, creating contests, or PR campaigns.
MANAGEMENT & REPORTING
Your Part-Time VP of Marketing can manage & mentor your marketing staff, guide the development of marketing materials, ensure your marketing activities are aligned with your strategy, monitor the competitive landscape for threats and opportunities, protect the integrity of your brand, and optimize ROI.
GROWING YOUR MARKETING TEAM
Your Part-Time VP of Marketing can identify and hire the right marketing team member for your business. Once this is accomplished we can help to create personalized onboarding plans and help set marketing plans.
BUILDING THE RIGHT INFRASTRUCTURE
VA Partners can provide assistance selecting the right marketing tools for your business. There are many marketing solutions that are available that are affordable as well as very helpful.
