- Posted by Randy Hendriks
- On February 14, 2019
- 0 Comments
While there are literally thousands of sales and marketing tools to help your startup generate sales, it’s important to find the right-sized tool set that will help your startup or growing company. In today’s current landscape, smaller startups can avail themselves of a number of tools that are free, or use a freemium model.
Following a process driven outline, be sure to take advantage of the sales tools listed below:
Research and Discover:
Your first step in sales and marketing is researching your target market. Great tools to do this include:
LinkedIn: The go-to business data base. Be sure to complete your profile, post and share relevant content, and leverage your growing network to research contacts in your field.
Hunter IO: This handy chrome plugin will provide you email addresses connected to a particular URL.
Get Prospect: Working as a plugin connected to LinkedIn, you can extract data about prospects including their email address.
Dux Soup: Helps you to reach out and engage with more targeted contacts in LinkedIn.
Plan and Collaborate
As your team grows, you’ll need a place to share ideas, resources, and key documents:
Slack: a reliable communication channel supporting multiple integrations.
Obie: Working with Slack and other integrations, Obie helps you keep all your knowledge and records in one place and create workflows.
Dropbox: Store, share and track progress on your projects and among team members.
Tick: Track time on specific projects easily.
A CRM is an essential tool to keep track of leads and opportunities. Consider using one of the following:
Hubspot: Enticing you in with its free CRM, Hubspot packs a lot of marketing punch. Read my Introduction to Hubspot blog post for more details.
Salesforce: The granddaddy of all CRMs, this high-powered tool works well for a large workforce requiring advanced reporting functionality, but it doesn’t come cheap.
Streak: This light-weight CRM works as a Gmail plugin and has some great high-powered outbound marketing tools built into it.
You need to develop content and materials to push out to your prospects. Here are some easy to use tools to do so:
Canva: In seconds you can develop professional-grade pictures, posts, and brochures using this freemium tool.
Mailchimp: Publish emails, newsletters and landing pages with great analytics to know who’s viewing your posts and clicking your links.
Shopify: A tool to build your online marketplace, whether you’re selling physical items or virtual services.
Google Slides: Create, edit and collaborate on presentations, leveraging a wide range of off the shelf templates.
You’ve put all that work in, and people are willing to hear you out. Take advantage of these resources to communicate:
Skype: If you’re in another geographic area, access a local phone number from skype to give the impression your just ‘around the corner’.
Join.me: A reliable and affordable web-based video conference calling tool.
Facebook Live: If you’re social and want to reach your target audience, Facebook will give precedence to these “live” activities.
Calendly: Easy to set up tool for showing your calendar availability and avoiding long email threads trying to book meeting times.
With this list of sales and marketing tools, you will be well on your way to identifying the right prospects, creating engaging content for them, and communicating with them to help you close business faster. If you would like to talk about how VA Partners can help you grow your sales please contact me.