Inspiring entrepreneurs and small business owners, and giving them the tools to succeed is the name of our game. We are always looking for the latest trends and news in the marketing and sales arenas, so that our clients can be fully equipped to achieve their business goals.
Since 2017 is coming to an end, we wanted to bring together our favourite lessons from the year so that you too can be prepped and ready to achieve your professional resolutions this coming year.
Below, you’ll find links to our top marketing blogs. Is sales more your speed? You can find our top ten sales blogs here.
8 Types of Marketing Videos, and When to Use Them In Your Funnel
Video. We’ve all read the statistics on why it should be included in your marketing strategy. However, not many consider which type of video to use and when in the sales funnel. For example, you wouldn’t want to showcase a 30-minute product demo to a first-time visitor to your site. So to help, we’ve broken down all of the different types of video, and more importantly the best times to use them in the sales funnel.
Top B2B Lead Generation Marketing Tactics
Lead generation – it’s the lifeblood of any business. If you aren’t doing anything to generate new business, well, it won’t be long until you no longer have a business. Did you know that 80% of marketers feel their lead generation efforts are only slightly effective? We want to change that. Here are a few B2B lead generation tactics we use when it comes to marketing.
6 Time Saving Tips for Social Media Managers
Now more than ever, businesses are realizing the influence of social media. However, some start-ups and growing businesses aren’t able to allocate significant resources to keep up with it. If you’re hoping to keep a consistent presence and grow your brand on social media, and do so in a reasonable amount of time, this blog outlines some tips to help you manage your social media platforms efficiently.
Lead Generation with Aiva Labs
Here at VA Partners, we’re always on the hunt for tools that offer new experiences for our clients and site visitors. Recently, we’ve begun testing a new traffic conversion tool developed by Aiva Labs, and we’re excited about the opportunity of using the tool for lead generation. This blog posts outlines the highlights of the tool and how you may be able to use it too.
The Experts: New Marketing Tactics for 2017
At the very beginning of the year, we asked several marketing leaders to provide feedback regarding their plans for 2017. Were these plans worthwhile? Read on to find out!
B2B Lead Generation with Free HubSpot Tool
Lead generation begins with capturing the interests of your target audience through the creation of interesting and valuable digital assets. Once you’ve captured these leads, without a clear plan to nurture and convert them into paying customers, they will eventually fall by the wayside and your efforts will be wasted. HubSpot is a tool that can help!
4 Digital Marketing Skills to Master as a Start-up or Small Business Owner
Small business owners and start-up entrepreneurs often have to wear many hats to keep their business costs manageable. Unfortunately, digital marketing is often overlooked in order to stay on top of other aspects of their operations. However, with the proper tools and necessary planning, digital marketing doesn’t need to be intimidating or time consuming! Here are four skills to know to get started.
Benefits of Outsourcing Marketing for a Small Business
There are many different aspects of running a business that can be quite challenging: from finance to IT to product development. Sometimes, it helps to have a third party’s help to alleviate some of the work. This is where outsourcing comes in. Here are a few of the many benefits small businesses can receive from outsourcing their marketing.
Methods for Generating New Business Leads
More and more opportunities for lead generation have been made possible by the internet. Yet, because they are also available to your competitors, it has become more difficult to stand out. Here are a few strategies that you can use to help achieve your goals.
Understanding Typography: Moving Past Helvetica
Design and marketing are inherently related. Great design is a fundamental aspect of great marketing. When considering typography design, Helvetica, the ‘perfect font’, is often included in the conversation. However, Helvetica has its purposes: it shouldn’t be used in every case. This blog provides you with an overview of other font types, and the best time to use them instead of Helvetica.
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