Third party content is an integral part of a well-built content marketing strategy. The reason to develop content is to deliver your message to as wide an audience as possible. Working with third party content and other websites gives you a bigger chance of doing just that.
 
Here’s how you can leverage third party content to help improve your marketing strategy.

 

Select the Correct Content for Your Audience

 
A good starting place is to do some research on what kinds of content and websites your target audience is engaging with. This will help inform the third party content you should include in your strategy.
 
Finding the correct websites and pieces of content also demonstrates your industry knowledge to someone coming across your company for the first time. It also allows you to engage with other thought leaders in your industry, potentially growing your audience and thereby your prospect pool size!
 

Share the Content on Your Marketing Channels

 
Whether on social or in your newsletter, leverage your research so that your existing audience will be able to engage with the informative content.
 
If you engage with a social media strategy, work some time into the schedule to share a new piece of third-party content weekly (depending on how active you are on social media). Keep in mind your entire social media stream though: the intention is to supplement your own content, not overcrowd your feeds with content from other sources.
 
If you are sharing third party content directly, consider using Sniply to bring visitors back to your own site. This tool allows you to easily create a relevant call-to-action that will automatically populate on any link you provide.
 
You may find that social media is not an effective way to engage with your audience. If that’s the case, you can still utilize third party content! Consider including links to other websites in your own content instead. This is a great way to show your knowledge, and helps improve your SEO.
 

Reach Out to Other Sites

 
While doing your initial research, look for websites that are open to featuring other products and services. Note any lists or event boards that are often updated, and reach out to see if you can be featured! This gives you direct access to a totally new audience that may be interested in your product.
 
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