Professional Services
Lead Generation and Marketing Support
You’ve built a business and it’s growing fast.
You feel that it’s important to spread the word about your professional services, but you’re not in a position to hire a dedicated marketing team. This can be a difficult position to be in. You know that your time should be focused on business development so that you can continue to grow what you’ve worked so hard to build. This is where we come in.
VA Partners can work with you and your business team to develop and execute a marketing/sales strategy, so that you can spend your valuable time elsewhere. This way, we can provide support in crucial areas such as:
- Improving your visibility online and increasing brand awareness
- Bringing in more qualified leads
- Measuring your success
We do this by taking a high-level approach to your business. VA Partners will consult with you to determine your goals, and from there we establish tactics to help you reach those goals.
You’ve planted the seeds to your business. Now it’s time to bring it to fruition.
Our Strategy
Social Media
Working alongside your team, we will build your social media presence on the best channels to reach your target audience. By creating a social media calendar and engaging with other social media users, we will create a platform that amplifies your content and showcases your business knowledge and expertise to the right people.
Email Marketing
Email marketing is an effective way to remain top-of-mind with your prospects. By sending out periodic email campaigns with relevant industry news, or information on a new or innovative product or service you are offering, we will be able to provide you with reports that indicate who is engaging with your content and what information your prospects are interested in.
Content & SEO
Creating new content and utilizing SEO practices is the best way to boost the number of visitors to your website. We will work with your existing webpages and develop new content to answer each of your prospect’s search queries. As SEO and content development is never complete, we will continually monitor your site to make sure you are consistently reaching your target audience.
Leads
Your website should be working even when you’re not. Online forms are a useful way to collect lead information. Examples of these forms include newsletter signups, free downloads, contact submissions, and service requests. We will ensure that any form submissions are being deposited into your CRM to begin the sales funnel process.
Sales Strategy
Whether you need insight into a new opportunity or can’t quite seem to pull prospects through the sales funnel, we are able to provide a Part-Time VP of Sales to your business. By leveraging our combined 40 plus years of sales experience, your part-time VP will provide comprehensive sales leadership and support, create a sales strategy, and oversee its implementation.
Sales Support
As your business grows, your sales team needs to be able to adapt. By providing you with a scalable sales resource, your business will have the means to effectively implement your sales plan. We can offer you a range of part-time sales services ranging from executing outbound email sales prospecting campaigns to a dedicated Part-Time Sales Rep that will do the leg work to qualify, meet with, and close business for you.