Outsourced Marketing Firms: Some Common Misconceptions

outsourced marketing firmIt’s becoming more and more apparent that all companies need a solid marketing strategy in place to compete in today’s business world. However, this isn’t always easy to accomplish when time, resources and funds are limited. In this situation, you may consider outsourced marketing as an option.

Shifting marketing efforts to another company is an important decision. I’m here today to help alleviate some concerns you may have when determining if outsourced marketing is right for you.

1. I can’t afford it

One of the biggest concerns, especially for startups and growing companies, is their limited monetary resources. It may seem like outsourcing marketing efforts will quickly add up. However, the positive thing about outsourcing your marketing is that you’ll be able to determine exactly how much you want to spend and in what specific areas. Depending on who you choose to outsource with, expenses may be on a project or hourly basis. In comparison to an in-house marketing VP or Manager, outsourcing is a great option.

2. I know my company best

It’s true; you do know what’s best for your company. An outsourcing company is not here to force you to undertake anything that you aren’t comfortable with. It’s important to consider the history of the company, their customers and their practices to make effective recommendations as an outsourcing company. This is why we advocate for routine communication with clients to ensure that their opinion and concerns are always taken into account.

3. I won’t have control

Letting go of control of marketing efforts can be daunting. However, any good outsourced marketing company knows that isn’t the idea. The point is to build a partnership, beginning with determining a plan that both you and the outsourced company agree upon. In addition, having a great communication and a feedback loop to provide weekly or monthly updates is essential for a great engagement. This allows for tweaking of the original plan and shifting responsibilities if needed.

4. I’m already doing marketing in-house

Although you may already be undertaking some marketing efforts in house, there is still value in considering contacting an outsourced marketing firm. External help doesn’t necessarily mean starting from scratch. A marketing firm may help to provide suggestions on how to improve existing practices in addition to new recommendations. In marketing especially, there are new technologies and best practices continually being made. For example, have you considered your content strategy, SEO practices, and social media in your marketing mix?

5. I will get stuck outsourcing

Engagement with an outsourced company is not necessarily meant to be a permanent solution for a company. It is understandable that the company take over marketing efforts once practices are put into place. As an outsourcing company, we are excited when our clients move into managing their own marketing. It lets us know what we’ve been helpful in equipping them with what they need to be successful moving forward.

A successful engagement with outsourced marketing can be great for any startup or growing company. If you’re still unsure whether outsourced marketing is right for you, check out our white paper for further reading.

Outsourced Marketing Firms: Some Common Misconceptions