We often get asked if inbound lead generation works.
I can successfully report that, yes it does work. It works with many different verticals and solutions, and with both mature businesses and new businesses as well.
Your company website is your hub for inbound lead generation; using different tactics and tools including web, blogging, email, social media, landing pages, PPC, SEO, white papers, and analytics, your organization can generate a substantial number of inbound leads.
Below are some examples from our work with clients to drive web traffic, leads, meetings, and revenue.
Environmental Services Firm
VA Partners has worked with this environmental services firm for just over a year. They are a 1000+ employee organization with offices across Canada and the US. VA Partners has helped implement a new website, create a content marketing plan, provide ongoing SEO, and help role out social media. By using targeted content and implementing tweaks to the general website content, they now get 10 to 15 leads a month. The client is closing 75% of those inbound leads.
Workplace Design and Furniture
This firm has 3 offices and over 200 employees. Using active listening and proactive posting on Linkedin and Twitter, we identified 200 leads a year for this company. These leads have resulted in almost 100 meetings over the last 4 years. VA Partners has also helped to grow their presence on Linkedin and Twitter to help amplify their reach. This helps not just with prospecting but also with opportunities that are already in the sales funnel.
Digital Development
One of VA Partners’ newer inbound lead generation clients is a digital development firm. They provide cloud, mobile, enterprise social, and web based solutions. VA Partners helped to create a content strategy, develop white papers, write blogs, implement an email newsletter, and manage social media channels. The website development and content implementation have only been in place since early 2014 but visits to the website have already increased 150% over the last quarter and inbound leads are increasing significantly. Our client also appears on the 1st page of Google with 5 sets of keywords for which they were on the 2nd page or worse previously.
Healthcare App
Over the past 6 months VA Partners has provided part-time marketing services to a firm that has developed a healthcare app. The goal of the engagement is to drive sign-ups through digital marketing tactics. Using social media, landing pages, and email marketing VA Partners has driven approximately 100 new sign-ups over that period.
VA Partners
VA Partners has employed the same inbound lead generation strategies for ourselves that we provide to clients. Through a combination of blogging, white papers, social media, SEO, and email newsletter we are generating over 50 inbound leads a month.
If you are interested in talking with VA Partners about how we can help you with your inbound lead generation efforts, please contact me at [email protected] or another member of the VA Partners team.
