As mentioned in my previous post, one of my MBA assignments required an online survey. I circulated the survey across various social platforms, and promised to share the results through Venture Accelerator Partners’ blog. You can read part one of this two part series.
Several survey questions concentrated on Facebook and how it was being used. This blog post will summarize the results from that series of questions.
While 88% of responders indicated that their organizations had a presence on Facebook, few were leveraging Facebook’s functionality beyond fan pages.
Usage rates were as follows:
- Events: 21%
- Ads: 19%
- Custom pages: 19%
- Custom applications: 9%
Which Facebook features are being used?
- 58% had a vanity URL, indicating a lack of consistency between website URLs and this platform for many organizations
- More than half of the respondents did not have a welcome landing page
- 79% are not capturing email addresses on Facebook, representing a missed opportunity to integrate marketing efforts
How active are organizations on Facebook?
- 38% reviewed or posted daily or multiple times per day
- 26% updated or monitored weekly
- A third updated or monitored Facebook on a monthly basis, or less frequently
- Responders indicated that Facebook was not being fully leveraged by their organizations
- Comments included “our Facebook page is woefully static”, and “our Facebook page is one of our least exploited properties”
Does your organization struggle to consistently connect with customers and prospects on Facebook? Twitter? LinkedIn? Venture Accelerator Partners can manage and execute your social media strategy on a part-time basis. Contact us at [email protected] to discuss your organization’s social media management needs.
