Customer Success Story: Discovery Ford

Discovery Ford is a President’s award-winning dealership located in Burlington, Ontario.CUSTOMER PROFILE

Discovery Ford is the leading Ford dealership in Burlington, Ontario. They continue to be the first choice for new and used sales, Ford parts and accessories and Ford service. Their staff is extremely knowledgeable and always aims to provide the best service to ensure their customers leave satisfied.

BUSINESS PROBLEM

Discovery Ford continues to be the favourite Ford dealership in Burlington, but was looking for ways to improve their web presence and reach a newer audience.

The Discovery Ford team didn’t have the resources to devote to a full-time marketing department, but needed a marketing solution that would help them increase their monthly inbound leads and develop a stronger presence on social media and organic search.

OUR SOLUTIONS

VA Partners’ Part-Time Marketing solution offering was used to create and execute marketing and social media plan strategy.

VA Partners assisted with:

• Organizing the entire marketing calendar
• Writing, researching and posting weekly blog posts
• Managing four social media channels
• Implementing an SEO strategy to get the most out of blog posts
• Complete website makeover
• Creating and managing Google Adwords campaigns

THE RESULTS

Since Discovery Ford started working with VA Partners in February 2015, they have experienced an increase of monthly leads, an improved web presence and have also saved themselves money by reducing print and online ads.

Improvements include:

• Increased website sessions by 43%
• Increased website pageviews by 51%
• Increased organic search by 56%
• Increased direct traffic to website by 30%
• Increased website traffic from social media by 226%
• Improved Google rating from 3.8 to 4.5
• Generating approximately 100 leads per month
• Reduced marketing spend by cancelling print ads and online YellowPages