Growing your small business can be difficult. There are tasks and challenges with finance, HR, operations, leadership, and you also have to generate revenue. Small businesses often don’t have many or any dedicated marketing resources. How can you grow your business without the time and money available for marketing? One of the solutions available is to work with a small business marketing consultant. The challenge is to find the firm that is right for you and your organization.
What is their Focus?
There are many different types of marketing strategies and tactics. Understanding your customer’s buying journey can help determine how they consume information and make decisions. There is a big difference in selling and marketing to businesses, consumers, government, nonprofits, large enterprise, and small-medium businesses. Find a small business marketing firm that is used to focusing on your customer targets.
How do they Work?
Marketing and sales for small businesses can be fast moving with lots of learning and tweaking of tactics and strategies. Some marketing firms do work and then let you implement it. Others will work with you on an ongoing basis and serve as an extension of your team. Marketing is not a set-it-and-forget-it activity. It takes ongoing and a sustained effort.
Skills and Experience?
For a small business, the best marketing strategy is to not focus on a massive market to start, but on a niche market. Your potential small business marketing firm should have the experience and capabilities to deliver the right services to reach your target. They should have experience with your product or marketing to that set of customers.
What is the Cost?
Small businesses are often lacking in time and money. Finding the right marketing firm in your budget can be a challenge. Understand the pricing structure and return on investment. Marketing success does not come immediately but rather builds over time. Be wary of the firms that promise amazing results from day 1.
If you are looking for a small business marketing firm please consider VA Partners. Read our white paper on Outsourced Sales and Marketing to get a better feel for how we could work together.
