Developing an effective B2B marketing strategy is an important step for any business, whether you’re a fresh startup or a seasoned corporation. Here are some tips to help you out while defining your strategy.
Content Marketing is a strategy that involves the creation and distribution of interesting and relevant content for the purpose of eventually closing a sale. You need to develop digestible content that is accessible to your potential customers to aid them in their purchase decisions. Here are a few elements to consider when creating an effective […]
Just over a year ago VA Partners joined the 1% Pledge. The 1% Pledge is a corporate philanthropy movement dedicated to making the community a key stakeholder in every business. VA Partners is pledging 1% of employee time for their communities. This time is not taken as vacation, but paid time for VA Partners employees. […]
Outsourcing an essential need for any business can be challenging. Outsourcing your sales is no different. There are many motivations to consider sales outsourcing as a viable and strategic move but before a company does that, you need to consider the pros and cons in relation to your particular business. In the bullets below, I […]