- Posted by Lily Leung
- On July 20, 2016
- 0 Comments
Over 500 million tweets are posted every day on Twitter. With such a large volume of updates, what can you do to increase the likelihood your followers see your company’s tweets?
One tactic is to understand what time your followers are most active on Twitter, and schedule your tweets accordingly to improve the odds that your tweets will reach your audience.
Based on a Twitter study in 2013 by HubSpot, here are two general recommendations on the best time to tweet. Of course, the demographics and behaviour of your business’ followers may differ from the sample of Twitter users in the study, so to help you decide the best time to tweet for your own business, we also list two Twitter tools that analyzes the online activity of your followers to determine when you should tweet.
1. Tweet on Weekends
According to the study by Dan Zarrella, a social media scientist at HubSpot, tweets posted on Friday, Saturday and Sunday have higher click-through-rates (CRTs) compared those posted during the other days of the week. A possible explanation could be that more users are on Twitter during non-work hours when they have more free time to spend on social media.
Experiment with tweeting at various times on the weekend to see if your updates get more engagement in the form of replies, favourites or retweets. Free social media account management tools to schedule your tweets are Hootsuite and Buffer.
2. Tweet Later in the Day, Including at Lunch Time and After Work
The same study found that click-through rates are highest in the afternoon, peaking around lunch, the hour after work and later in the evening from 8 p.m. to 9 p.m. A possible explanation could be that followers are checking their social media accounts during lunch break, during their commute home and while catching up on news in the evening.
Experiment with posting your tweets at later times in the day to see if your tweets get more engagement. Examples of times you can try 2 p.m., 5 p.m., 8 p.m., 9 p.m. and 11 p.m.
3. Find You Business’ Best Time to Tweet
To determine the best time for your business to tweet, there are two free Twitter tools you can use to analyze the online activity of your followers.
Followerwink is a Twitter analytics tool you can try for free that lets you explore the demographics, location, activity and bio world cloud of your Twitter followers. To determine what when followers are most active by hour, enter your Twitter handle under the “Analyze” tab and select “analyze their followers”.
For VA Partners, our followers are most active around 10 am to 2 pm, followed by 8 am to 10 am and 3 pm to 6 pm. Consistent with the study by Hubspot we referenced above, more users are online from around 12 p.m. and onwards.
Similar to SocialBro, Tweriod analyzes your followers’ online activity to determine how many of your followers are online during different days of the week and different times of the day. For example, based on an analysis for 1,000 of VA Partners’ followers, on weekdays, the most followers are online later in the afternoon, peaking at around 5pm. On weekends, the online activity of VA Partners’ followers is the highest between 12 p.m. and 6 p.m.
Try using SocialBro and Tweriod to determine when your Twitter followers are online. Based on the results, experiment with scheduling your tweets during the days and times you have the most followers online.
How does your business decide what time to tweet? Are you tweeting whenever you have time or do you have a schedule? Are there other Twitter tools you use to analyze when the best time to tweet is?
If you’ve recently started using Twitter, download our white paper on Introduction to Twitter for Sales and Marketing.