Our Co-Founder Steve Gruber shares his insights into how exploring alternative buyer personas in B2B selling can change your selling strategy, for the better.
In today’s fast-paced business world, every company needs to identify and target its ideal buyer persona if it wants to succeed. Buyer personas are representations
For a startup doing B2B sales, identifying the right company and then person to target in that company to sell to is difficult, but there
Buyer personas are not a new phenomenon to the B2B sales and marketing space. To understand your core prospects and customers it is important to
Your buyer persona is an important part of your inbound sales strategy and aligning your product or service to meet the goals of your target