VA Partners can provide you with a Part-time Social Media Manager or support for Sales Prospecting with Social Media.

Part-time Social Media Manager

Social Media is a hot topic today. It can be challenging to know where to begin. At VA Partners we understand where to best inject social media and digital marketing tactics into existing sales and marketing strategies for optimal results. VA Partners will help you select the best platforms to achieve your unique sales and marketing goals. Then, we will set them up for you too. Your Social Media/Digital Marketing strategy will identify:

• Practical and easy to understand insight into how social media and digital marketing can work for you
• The right social media and digital marketing tools
• Ideal prospects, current customers, and competitors you want to connect with
• A strategy for your social media content
• Keywords to generate high quality leads
• A daily and weekly schedule to keep social properties social
• Social media and digital marketing metrics and goals

For your social media strategies to yield positive results, there must be regular attention and interaction taking place. This is one area that can be easy to forget when day to day operational pressures take centre stage. Don’t let all your hard work building the right strategy, go to waste. By leveraging VA Partner’s part-time Social Media Manager you can ensure the plan is executed reliably and adjusted quickly based on results and interactions.

Your part-time social media manager is able to:

• Create and manage all social properties:  Twitter page, Facebook page, Linked In profile, website, blog
• Update all appropriate social channels regularly on your behalf
• Promote sharing of content published through these channels and moderate comments
• Monitor Twitter for interesting content related to your business and share as appropriate
• Monitor the Twitter streams for prospects, customers, thought leaders and partners
• Perform targeted searches to generate new prospects
• Participate in LinkedIn groups & answer questions
• Execute email marketing campaigns on your behalf including company e-newsletters

Sales Prospecting with Social Media

You may not be ready to embark on a full-scale social media program. Or, it might not be the best tactic to market to your prospects. However, in almost every company’s case, social media can still be used as a powerful prospecting tool. By effectively leveraging social media you can improve your prospect research, connect with a wider number of prospects, customers and partners and generate more unique leads.

VA Partners has perfected a number of simple and easy to implement techniques and we can show you how to use these too. Our favourite platforms for sales prospecting with social media include LinkedIn, Twitter and Jigsaw.

Your custom plan will help you to:

• Identify your goals for each platform
• Get started and set yourself up
• Determine the best tools to use with each platform (eg, HootSuite vs TweetDeck for Twitter)
• Grow your network strategically
• Leverage unique aspects of each platform for optimal results (eg, hashtags in Twitter, groups in LinkedIn)
• Understand what information is available and the best places to find it
• Learn platform specific “etiquette”
• Plan and execute strategic searching