By now you’ve created a killer inbound lead generation machine that includes keyword planning and content marketing. But how to you keep your leads coming back for more?
To avoid leads from going cold, this blog outlines 4 tactics you might consider to re-engage your leads.
1. Schedule email newsletters
Committing to a newsletter is a great way to keep your leads engaged, by providing interesting and relevant content on a regular basis. Depending on how much time you have you may consider a weekly, monthly, or quarterly newsletter. The important thing is to stay on that schedule. For a more advanced email marketing strategies you could also consider setting up automation/lead-nurturing campaign. Email newsletters can also help you gauge which of your leads are more engaged than others by analyzing open and click through rates.
2. Consistent social
Being consistent on social media is another way to stay top of mind for not only your leads, but your other prospects and even customers. The key here is choosing social media platforms that your leads frequent and choosing to be active in those spaces. For example Pinterest and LinkedIn have a very different demographic. Use a social media tracker or calendar to stay consistent with your social media updates. Remember to share a good mix of owned content (your blogs, white papers, reports) and 3rd party content to build your brand’s reputation as a credible and reliable source.
3. Develop a new resource
Creating new resources can include downloadable assets such as white papers, templates, or reports. These are great additions to the website, because it can help to generate new leads, or provide fresh content for leads who are already in the funnel. You also want to ensure that all your other marketing channels have messaging to support the launch of the new resource. For example you will want to share your resource on your email newsletter and on social media.
4. Send outbound emails
Another great way to re-engage your leads is by writing custom outbound emails. For example, we use HubSpot’s LeadIn to generate leads, but that is only the first step. After gathering leads, we take some time to see if any of those leads are of particular interest and send them a direct email. The email doesn’t have to be detailed or long, in fact I would steer away from that. Just a short note on how you can help the lead should to the trick.
What are some ways you stay top of mind with your prospects, leads or customers?
If you’d like more information on how we can help your business generate and nurture leads, contact us. For more industry news on sales and marketing sign up for our newsletter.
