At VA Partners, we pride ourselves on creating quality content for our customers, newsletter subscribers and regular visitors to our blog. Since the new year is the perfect time to set goals for your growing business, we have created this list of useful sales and marketing resources for 2016. Please feel free to download our white papers to help you think of goals, create a plan and then execute.
Introduction to Twitter for Sales and Marketing
After reading this white paper you will know:
- How to set up and optimize your profile
- How to utilize social media management tools
- Tips for connecting with industry leaders
An Introduction to Inbound Marketing
After reading this white paper you will know:
- How inbound marketing can generate leads
- How to create a keyword strategy for SEO
- Which social media platforms you should be using
An Introduction to Startup Sales
After reading this white paper you will know:
- Prospecting Tips
- How to research prospects
- How to Cold Call
Building a Startup Sales Team
After reading this white paper you will know:
- How to conduct an interview
- How to set up a communications plan
- How to correctly use a CRM system
Is Outsourced Sales & Marketing Right for Your Business?
After reading this white paper you will know:
- If outsourcing sales and marketing is right for your business
- What aspects of your business can be outsourced
- What to look for when selecting consultants
LinkedIn for Sales
After reading this white paper you will know:
- Practical and effective social media tips
- How to create a plan for posting to LinkedIn
- How to create a list of great LinkedIn resources
An Introduction to Copywriting
After reading this white paper you will know:
- How to write for your audience
- How to populate a list of great go-to resources
- Understand the difference between writing for the web, newsletters and social media
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