As we finish off the year, it is a good time to look back at the year and its impact on B2B marketing. Many factors are shaping modern B2B marketing. This could include the customer’s journey, tools available, new platforms, and much more. Marketing is not as Ron Popeil would say in his infomercials: “Set It and Forget It.” Modern B2B marketing takes not just a great strategy, but also ongoing execution with multiple tools and tactics. Here are a few items to consider when looking for a modern B2B marketing consulting firm.
 

Focus

Your buyer’s journey is probably the most important aspect to affect your marketing. There is a big difference in an agency that typically focuses on B2B marketing versus B2C marketing. There can also be different agencies that you may work with to help on focusing on enterprise sales versus small medium business.
 

Experience

There have been many new tools and tactics available to B2B marketers. Look for the marketing agency that is used to working in your space. This means leveraging the right tools to support the activities that drive the best ROI.
 

How They Work

For a startup, the sales and marketing effort is a great chance to collect information on the customers and prospects that can help shape your solution. There needs to be a sharing of feedback and ideas between the marketing consulting firm and the customer.
 

Price

Startups and growing companies are limited on resources. That could mean time, people, and yes, funds. Finding a marketing firm that has the right pricing model for short and medium term success is important.
 

Flexibility

There are many tactics available to today’s startup marketers. Your organization may need strategy and/or help with the execution. It may be important that your marketing consulting firm is able to help with a number of tactics from content, email, social, graphic design, traditional marketing, and much more.

If you are interested in seeing if outsourced sales and marketing is the right fit for you, download our white paper.