The Top 5 B2B Marketing Blog Posts of 2012

top 5 sales

Over the last year, we’ve written over a hundred blogs on sales, marketing, and social media trends and best practices. Providing comprehensive part-time B2B marketing services to our customers has allowed us to develop practical insight into the strategies and tactics that work best for startups and growing businesses.

In honour of the New Year, here are the top 5 B2B marketing-themed blog posts of 2012 (as measured by the number of reads).

 

  1. The 6 Keys to An Engaging Email Newsletter – Email newsletters are one of the most commonly used marketing tactics by organizations of all sizes. A highly efficient and scalable marketing tool, its popularity among businesses shows no signs of slowing down as 67% of businesses plan to increase their usage of the tactic this year. When done right, newsletters can be great vehicles for engaging with your target market and establishing yourself as an industry thought leader. Here are 6 easy tips to help you create a click-through behemoth.
  2. How to Avoid Common Startup Marketing Problems – At SproutUp Toronto, CEO of CatchFree, Sean Ellis, examined typical start-up marketing mistakes and offered clear, honest and easy to apply advice to help avoid these problems. Here are some of the key take away points from Sean’s presentation for anyone who missed it.
  3. How to Plan and Execute Startup Marketing – A refreshingly practical approach to startup marketing that focuses upon the 3 aspects of customer knowledge that should underpin your startup’s marketing programs. Here are three crucial things to keep in mind when planning your marketing efforts.
  4. A Brief Guide to Brand Management for Startups – Managing your brand is of vital important for startups. In a world of increasingly commoditized products and services (especially in the digital space), a well developed brand differentiates your business, communicates your value proposition, and conveys important information about who you are and what you do.
  5. So You Want to Launch a Website… – Your website should be the single most visible customer touch point and the main mechanism through which you communicate. There are a number of tools freely available that allow you to create a site efficiently, cost-effectively, and by yourself! Here’s how to do it.

If you’re looking for more B2B marketing tips, download one of our marketing white papers.

From everyone at VA Partners, Happy New Year and best wishes for a happy and successful 2013!

The Top 5 B2B Marketing Blog Posts of 2012