Last September, I wrote a blog titled "The Medium is the Message" and how it applies to our social media efforts. As mentioned in my previous blog, McLuhan’s theory was not made for the internet and social media, however, his theory applies none-the-less. When stating “The medium is the message”, McLuhan believed that it was not what we said, but the way we said it that mattered most. Although McLuhan was right in saying that the way we send our message is important, we cannot neglect the message itself; this is where the importance of copywriting comes in.
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