Posts In: Content Marketing

What to Look for When Choosing a WordPress Theme

February 24, 2015 Marketing Tactics 0 Comments

Choosing a WordPress Theme

Prior to building and managing websites, regularly I was under the impression that obtaining a free theme was the way to go. However, after browsing themes, and I mean a lot of themes, I have come to the conclusion that purchasing is a much smarter decision. Most themes range from $30+ and in all honesty, is one of the best choices you could make for your business – think of it as an investment.

Your website is generally a client’s first impression of your business, so it is important to create a website that you are proud to put your name on. Generally, your website will influence if potential customers reach out to you. With this in mind, ensure that you are investing time and money into making your website because it is your 24/7 sales rep.

If you are thinking about creating a website or updating a current website, here are some things that you should consider when choosing a WordPress theme.

Continue Reading →

Digital Marketing Goals and Metrics That Matter

goalsWhen planning your digital marketing strategy, it is essential to decide on your goals and what metrics are important for your business. Why do your website, blog and social media accounts exist? Content marketing and social media engagement are often time consuming and labour intensive so identifying your objectives will help you focus on activities that have a bigger impact on your business.

Continue Reading →

Your Website – Your 24/7 Sales Rep

24/7 Sales Rep

In today’s market, a solid website is key to any company’s sales efforts, and in essence, it is really your 24/7 sales presence. A solid, functioning website should include relevant, fresh content and should also be integrated into all of your social media channels. Other items like, calls-to-action and downloadable assets are also essential. A useful technique is asking visitors for their contact information before giving them access to downloadable assets. This information can then be tied into your sales CRM which acts as a great sales and marketing tool. It helps drive leads and business. A website like this is not free but it does not need to be expensive either.

Continue Reading →

How to Improve Your Inbound Marketing Strategy

February 5, 2015 Marketing Strategy 0 Comments

Inbound Marketing

Inbound marketing is not only a way to improve your web presence, it is also a tactic for generating leads and new business.

Are you trying to improve your inbound marketing strategy, but don’t know where to start? Here are a few suggestions for areas that may need some work.

Website & SEO

How do others find you? In most cases it’s through your website. It’s important to have a website that is kept up-to-date with new information. Search engines love new content, so make sure you are producing new work, regularly. This can include blog posts, white papers, guides infographics, images etc. At VA Partners, we publish two new blogs every week and aim to release a white paper every quarter.

Continue Reading →

Revisiting Your Content Strategy In 2015

January 22, 2015 Marketing 0 Comments

Content Strategy
Content Marketing has been a ubiquitous buzzword for marketers for quite some time now. While it is easy to throw it around in business meetings, many marketing teams still struggle with their content management strategy. It’s even more of a challenge for B2B companies.

Here is a handy guide to help assess if your content marketing strategies are still addressing the needs of your company.

Continue Reading →