Posts In: Content Marketing

5 Signs You Need to Outsource Your B2B Marketing

B2B Marketing

For most people, the idea of outsourcing B2B marketing can be confusing as they want to have their hands on all aspects of their business. What people don’t realize is that they still have control of the process – they just don’t have to be the ones executing the plan. An outsourced B2B marketing firm can actually be a huge help to businesses that have an old school mentality when it comes to the web or startups needing help to get on their feet.

Here are 5 signs you need to outsource your B2B marketing:

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Top Canadian Sales & Marketing Blogs to Follow

Top Canadian Sales & Marketing Blogs to Follow

We have created a list of the best Canadian sales & marketing blogs that you should keep bookmarked. These blogs are great resources for keeping up-to-date on the latest business trends and improving your business strategy.

Here is our list of top Canadian sales and marketing blogs to follow:

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Common Misconceptions of Inbound Marketing

Common Misconceptions of Inbound Marketing

There are many misconceptions when it comes to inbound marketing. Some believe that inbound marketing is unnecessary and that it doesn’t actually work, however it’s one of the most effective marketing tactics.

Here are some of the common misconceptions of inbound marketing:

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Writing Basics: How to Write for the Web

January 26, 2016 Marketing Tactics 0 Comments

In my last blog post I summarized a few of my favourite take aways from the Web Copywriting that Works course offered on Udemy. It was while taking this course that I was introduced to the book, Nicely Said – Writing for the Web with Style and Purpose by Nicole Fenton and Kate Kiefer Lee.

Here are my favourite tips from the book for how to write for the web.

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Web Copywriting that Works!

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Recently, I was introduced to Udemy. I highly recommend checking it out if you haven’t already. Udemy features a number of online courses on various subjects. This month I set a goal for myself to improve my copywriting skills for the web. This is a skill that is important for anyone that has an online presence.

I chose to take class called Web Copywriting that Works. In my opinion it is good for any skill level. For beginners you will find a plethora of useful information. For those with experience with copywriting for the web, it will be a good refresher and offers useful tips that you may not have been aware of.

I wanted to share with you a few of my favourite take-aways from the course in hopes that you will also benefit and become better writers.

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