Posts In: Content Marketing

Sales and Marketing Tips For Canadian Industrial and Manufacturing Firms

Sales and Marketing Tips

In today’s market, a sales strategy has to include a content marketing and inbound lead generation component. This is even true for industrial and manufacturing focused companies. Simply spinning the dial and hoping to catch someone live, or calling enough people and building relationships at a global level just isn’t realistic, time effective or cost conscious.
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Employee Social Sharing is a Big Opportunity For B2B Sales

One of the biggest opportunities that is getting missed by many organizations is leveraging their employees social sharing capabilities to help drive B2B sales. This is extremely effective for professional services firms, but can help a number of different types of B2B focused organizations. Everyday your organizations employees are having interactions and connections with your customers, business partners, and prospects. A few posts on Linkedin or Twitter can help reinforce subject matter expertise, keep top of mind, and is a great way to get people back to your website. There are a few things that you need to have to make it work well for you team.

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How to Have Great Engagement on Twitter

At VA Partners, we use Twitter for sharing our own content including blog posts, white papers and newsletters, as well as great third party content. We monitor our Twitter channel regularly and post multiple times, daily. Twitter is a useful tool for connecting with others. The Twitter’s Analytics tool is also a great way to see how you are reaching your audience. Here are some ways that you too can have great engagement on Twitter.

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Tips For an Effective B2B Content Marketing Plan

B2B Blog

For the past year and a half I have been working as a Sales Peer-to-Peer champion for the Innovation Factory in Hamilton. It is a great organization serving a vibrant community. There are many benefits for me to be associated with the Sales Peer-to-Peer group. The biggest is that I get to meet and talk with some great growing firms and I help to organize some great speakers. At our Innovation Sales Peer-to-Peer for September 2014, former VA Partners employee and current UberFlipper, Sam Brennand gave a presentation on how to use Content Marketing to drive leads.
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Features of a Good B2B Blog

September 4, 2014 Marketing Strategy 0 Comments

B2B Blog

How do you measure how successful your blog is? It could be by how frequently your posts are being shared or by the traffic going to your website.

There are a number of factors that contribute to making a blog successful. Here are some of the features we think are most important.

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