Posts In: Content Marketing

Sales – Sounds Simple, But Lots to Consider

January 20, 2015 Sales Tactics 0 Comments


Sales – a short word that sounds simple. How difficult can a 5 letter word be? In all honesty, most people don’t appreciate the complexity of sales and how interwoven it is in all facets of a business.

A few things to consider right off the top – Without sales there is no business. Revenue is a function of some form of sales effort.
The sales effort drives all remaining aspects of the business including: operations, logistics, finance, IT, HR, and R&D. Without sales, the others have little place.

As I mentioned above, sales is a complex interaction of events and to do it properly takes quite a bit of thought and planning. When a company is looking at building a sales strategy and plan for a product or service, one must consider a large number of factors including:


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Introduction to Keyword Strategy for Startups

Keyword StrategyOver 90% of people use search engines for product research, which means that search engine optimization (SEO) is more important than ever for your business.

The phrases that people use when they search are known as “keywords” and a good keyword strategy will help you systematically ensure that your website is using the right phrases to describe your service/product, and the phrases that people are searching for.

This blog post will provide a 5-step introduction to finding the right keywords, creating relevant content and tracking your results for your startup.

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Creating an Inbound Lead Generation Strategy

Inbound Lead Generation

Inbound lead generation is a strategy that all businesses should be using to their benefit. It is an easy and effective way to generate business through content marketing. Inbound lead generation is a continuous process. Your strategy should continue to evolve as your business does, ensuring that your techniques and content stays relevant.

Here are some ways your business can create, or improve their inbound lead generation strategy.


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Top 10 Blogs on B2B Marketing for 2014


The holidays are fast approaching. As a special treat, we are counting down the top 10 B2B marketing blog posts of 2014. This look back might just be what your company needs for that extra boost this Yuletide season.


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How to Improve Your SEO with Moz


There are a number of tools we use on a daily basis, but one of our favourites is Moz. We use Moz to monitor our client’s websites as well as our own. It’s a useful tool to make sure that we are being seen by search engines and found by potential clients.

What is Moz?

Moz is an online tool that helps improve your SEO, by showing you areas of your website that can be improved to enhance visibility. The tool allows you to easily fix broken links and see how your keywords are stacking up against your competitors. If you want to try Moz out, there is a free 30-day trial available. If you like what you see, you can then purchase a subscription based on your needs. There are a number of different plans available.


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