Posts In: Content Marketing

Your Website – Your 24/7 Sales Rep

24/7 Sales Rep

In today’s market, a solid website is key to any company’s sales efforts, and in essence, it is really your 24/7 sales presence. A solid, functioning website should include relevant, fresh content and should also be integrated into all of your social media channels. Other items like, calls-to-action and downloadable assets are also essential. A useful technique is asking visitors for their contact information before giving them access to downloadable assets. This information can then be tied into your sales CRM which acts as a great sales and marketing tool. It helps drive leads and business. A website like this is not free but it does not need to be expensive either.

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How to Improve Your Inbound Marketing Strategy

February 5, 2015 Marketing Strategy 0 Comments

Inbound Marketing

Inbound marketing is not only a way to improve your web presence, it is also a tactic for generating leads and new business.

Are you trying to improve your inbound marketing strategy, but don’t know where to start? Here are a few suggestions for areas that may need some work.

Website & SEO

How do others find you? In most cases it’s through your website. It’s important to have a website that is kept up-to-date with new information. Search engines love new content, so make sure you are producing new work, regularly. This can include blog posts, white papers, guides infographics, images etc. At VA Partners, we publish two new blogs every week and aim to release a white paper every quarter.

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Revisiting Your Content Strategy In 2015

January 22, 2015 Marketing 0 Comments

Content Strategy
Content Marketing has been a ubiquitous buzzword for marketers for quite some time now. While it is easy to throw it around in business meetings, many marketing teams still struggle with their content management strategy. It’s even more of a challenge for B2B companies.

Here is a handy guide to help assess if your content marketing strategies are still addressing the needs of your company.

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Sales – Sounds Simple, But Lots to Consider

January 20, 2015 Sales Tactics 0 Comments


Sales – a short word that sounds simple. How difficult can a 5 letter word be? In all honesty, most people don’t appreciate the complexity of sales and how interwoven it is in all facets of a business.

A few things to consider right off the top – Without sales there is no business. Revenue is a function of some form of sales effort.
The sales effort drives all remaining aspects of the business including: operations, logistics, finance, IT, HR, and R&D. Without sales, the others have little place.

As I mentioned above, sales is a complex interaction of events and to do it properly takes quite a bit of thought and planning. When a company is looking at building a sales strategy and plan for a product or service, one must consider a large number of factors including:


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Introduction to Keyword Strategy for Startups

Keyword StrategyOver 90% of people use search engines for product research, which means that search engine optimization (SEO) is more important than ever for your business.

The phrases that people use when they search are known as “keywords” and a good keyword strategy will help you systematically ensure that your website is using the right phrases to describe your service/product, and the phrases that people are searching for.

This blog post will provide a 5-step introduction to finding the right keywords, creating relevant content and tracking your results for your startup.

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