Posts In: Content Marketing

How VA Partners Helps Clients Achieve Their Marketing Goals

Marketing Strategy

At VA Partners, we aim to help our clients achieve their marketing goals. Whether they are already an established business and are looking to change their marketing strategy or are a startup looking to gain more exposure, we are part of the process from the planning stages through to the execution. Everyone has the same end goal, to increase revenue. We love to see results just as much as our clients do because that means that we are doing something right.

Here are some tactics we use that may help you as well.
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What is Inbound Marketing?

Inbound Marketing

What is Inbound Marketing? It can go by other names like content marketing (I think it is more than that) or inbound lead generation. Fundamentally, inbound marketing is having prospects find you, convert through digital marketing into a lead, and eventually turn into a customer. Hubspot is a great source for inbound marketing content. We have worked with a number of clients on inbound marketing and found it to be a very successful sales and marketing tactic. One of our clients was able to triple their website traffic and inbound leads.

The keys to a successful inbound marketing strategy include:
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What to Look for When Choosing a WordPress Theme

February 24, 2015 Marketing Tactics 0 Comments

Choosing a WordPress Theme

Prior to building and managing websites, regularly I was under the impression that obtaining a free theme was the way to go. However, after browsing themes, and I mean a lot of themes, I have come to the conclusion that purchasing is a much smarter decision. Most themes range from $30+ and in all honesty, is one of the best choices you could make for your business – think of it as an investment.

Your website is generally a client’s first impression of your business, so it is important to create a website that you are proud to put your name on. Generally, your website will influence if potential customers reach out to you. With this in mind, ensure that you are investing time and money into making your website because it is your 24/7 sales rep.

If you are thinking about creating a website or updating a current website, here are some things that you should consider when choosing a WordPress theme.
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Digital Marketing Goals and Metrics That Matter

goalsWhen planning your digital marketing strategy, it is essential to decide on your goals and what metrics are important for your business. Why do your website, blog and social media accounts exist? Content marketing and social media engagement are often time consuming and labour intensive so identifying your objectives will help you focus on activities that have a bigger impact on your business.
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Your Website – Your 24/7 Sales Rep

24/7 Sales Rep

In today’s market, a solid website is key to any company’s sales efforts, and in essence, it is really your 24/7 sales presence. A solid, functioning website should include relevant, fresh content and should also be integrated into all of your social media channels. Other items like, calls-to-action and downloadable assets are also essential. A useful technique is asking visitors for their contact information before giving them access to downloadable assets. This information can then be tied into your sales CRM which acts as a great sales and marketing tool. It helps drive leads and business. A website like this is not free but it does not need to be expensive either.
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