Posts In: Content Marketing

Inbound Marketing Success, by Using Web, Social, and Email

Website and Social Media Success Story  – Driving Results

For this blog, I thought that it might be nice to review a website and social media success story of ours; one that articulates the importance of having a solid website and utilizing social media. I hope that you can also learn from our successes and apply them to your website and social media strategy.

The Situation

Our client is an automotive dealer and is in a highly competitive and affluent market. Before we started working with them, their site was tired, not performing well from a search standpoint and it was confusing as there were literally two or three website you could navigate to that told part of their story. One was a generic site provided by the Automaker, one for sales and then another for used vehicle sales. There was no cohesive bond between them, it was confusing and it definitely made staking out a web identify and driving search results much harder.

When it comes to purchasing or even exploring vehicle options, most people search the web first. This means that having a strong web presence is key to driving sales.

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Webinar Recap: Why People Share and Link

October 13, 2015 Marketing Strategy 0 Comments

Why people share and linkLast month, I participated in the Moz webinar “Why People Share and Link: Content’s Footprint”, presented by Steve Rayson from Buzzsumo.

Steve’s presentation went through a research study that he conducted that attempted to answer the question, “Why do people share and link?” To determine the answer to this question, Steve pooled together three samples groups (100k random posts, 670k well shared posts with different formats, 350k post from with high correlation between shares and links) of nearly one million posts to analyze. The number of shares and links of these articles generate help us determine the factors that contribute to the post’s success.

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5 Tips for Keyword & Topic Planning [Infographic]

September 22, 2015 Marketing Strategy 0 Comments

Keyword & Topic Planning

It’s important to have a strategy when it comes to keyword & topic planning for your website. Spend some time researching which keywords you should be focusing on to help your chances of being found on Google. This will be extremely helpful when developing a content strategy (blog writing, white papers, newsletters etc.). Here are some tips for keyword & topic planning to assist your marketing strategy.

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Things to Consider When Developing a B2B Inbound Marketing Strategy

B2B Inbound Marketing Strategy

Inbound marketing, content marketing, and inbound lead generation are being bandied about on blogs and in social media as the must use tactic for B2B firms. At VA Partners, we are big believers in the power of inbound marketing. One of our clients experienced a 300% increase in website traffic and leads after a very focused outsourced inbound marketing campaign. As you start to explore its use as a tactic for your organization, here are some things to consider when developing a B2B inbound marketing strategy.

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How to Improve Your Email Newsletter

September 3, 2015 Marketing Tactics 0 Comments

How to Improve Your Email Newsletter

When it comes to your email newsletter, there is always room for improvement. You should be utilizing analytics to help you review which areas of your newsletter are performing well and where there is a need for improvement. MailChimp reports are extremely valuable to us because we are able to see who is regularly interacting with our content and where they are clicking. Over the past year, our newsletter has gone through three major changes. We want to share our tactics with you in hopes that you might also be able to improve subscriber engagement.

Following our strategy, here is how to improve your email newsletter.

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