Posts In: Content Marketing

How to Create Your Own Infographics

October 28, 2014 Marketing Tactics 0 Comments

Infographics

People love visuals which is why infographics have become so popular. So, if you’re looking to improve your social media presence or do something different with your blog, consider creating an infographic. They are an easy way to convey great information, visually.

Here are 7 easy steps to create your very own infographic.

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Tips For Growing Sales in Canadian Industrial and Manufacturing Firms

Tips For Growing Sales

As we continue to do sales for companies on a daily basis, the shift over the years as to what influences a sale, where a prospect goes for information or supplier qualification; even how to find information on a prospect and contact them has changed considerably. As an industrial or manufacturing company in a competitive global market, you need to evolve with the times or else you risk getting left behind.

People still tell me today that the business is relationship oriented and based on old person to person contacts and so there isn’t really the need. Well, reality is that your purchasing audience is changing and the people who have been buying from you for the last 20 years are retiring and the individuals taking over their roles don’t care about your old relationship necessarily. These individuals interact, communicate and digest information differently and to be successful you need to be able to not only cater to your existing, mature clients but your new, younger ones.
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Sales and Marketing Tips For Canadian Industrial and Manufacturing Firms

Sales and Marketing Tips

In today’s market, a sales strategy has to include a content marketing and inbound lead generation component. This is even true for industrial and manufacturing focused companies. Simply spinning the dial and hoping to catch someone live, or calling enough people and building relationships at a global level just isn’t realistic, time effective or cost conscious.
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Employee Social Sharing is a Big Opportunity For B2B Sales

One of the biggest opportunities that is getting missed by many organizations is leveraging their employees social sharing capabilities to help drive B2B sales. This is extremely effective for professional services firms, but can help a number of different types of B2B focused organizations. Everyday your organizations employees are having interactions and connections with your customers, business partners, and prospects. A few posts on Linkedin or Twitter can help reinforce subject matter expertise, keep top of mind, and is a great way to get people back to your website. There are a few things that you need to have to make it work well for you team.

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How to Have Great Engagement on Twitter

At VA Partners, we use Twitter for sharing our own content including blog posts, white papers and newsletters, as well as great third party content. We monitor our Twitter channel regularly and post multiple times, daily. Twitter is a useful tool for connecting with others. The Twitter’s Analytics tool is also a great way to see how you are reaching your audience. Here are some ways that you too can have great engagement on Twitter.

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