Posts tagged: Content Marketing

How to Properly Use Yoast to SEO Your Blog Posts

Innovation Factory

Posting blogs on your company website will get you pageviews from regulars or people who know how to find you. However, it's important to utilize Search Engine Optimization (SEO) to help facilitate more traffic to your website through search engines like Google or Bing. At VA Partners, we use a plugin from Yoast to help us properly SEO our blogs, using WordPress. If you aren’t familiar with WordPress, here are some ways that it can benefit your business.

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5 Ways to Promote Your B2B White Paper

Landing PageDownloadable assets, such as white papers, are an essential part of content marketing and inbound lead generation for B2B companies. By offering content that’s relevant, thorough and that solves a problem, you become a trusted resource for potential buyers.

Creating useful content, whether it’s in the form of blog posts, templates or white papers, takes research, time and resources. Naturally, you want the content to reach as many people as possible, particularly potential buyers. One way to get the most out of your content is to share the content through as many of your company’s touch points as possible.

Follow the 5 steps below for every white paper your produce to ensure it reaches as many people as possible.
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6 Ways to Get Inbound Leads From Your Company Website

Innovation FactoryOne of the best sales and marketing tactics that a growing firm can use today is inbound lead generation.

This is a tactic that works for both B2C and B2B organizations. At the centre of this strategy is your website. We have found that WordPress is an excellent CMS to assist with inbound lead generation.
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Content Marketing: A B2B Sales Person’s New Secret Weapon

Content Marketing: A B2B Sales Person’s New Secret WeaponIn today’s B2B sales environment, it is getting hard to get a hold of people whether it’s by phone or email.

Prospects at every level are inundated with electronic messages of every sort. They barely have enough time to get their day to day job completed, let alone look at a new solution or product despite its benefits.

So, what is a B2B sales person to do? Well, it’s not a shiny piece of software, nor is it a large piece of equipment, rather it is….drumroll please… content marketing.
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A Sales and Marketing Perspective on CASL (Canada’s Anti-Spam Legislation)

A Sales and Marketing Perspective on CASL (Canada's Anti-Spam Legislation)Canada’s new anti-spam legislation (CASL) is due to take effect July 1, 2014.

This new legislation will have broad effects on how sales and marketing activities are conducted and will cover all CEMs (Commercial Electronic Messages) including email, SMS, text and social media.

Being on the wrong side of this new legislation will have significant ramifications, with fines ranging from $1 million for an individual to $10 million for a business.
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