In today’s market, a solid website is key to any company’s sales efforts, and in essence, it is really your 24/7 sales presence. A solid, functioning website should include relevant, fresh content and should also be integrated into all of your social media channels. Other items like, calls-to-action and downloadable assets are also essential. A useful technique is asking visitors for their contact information before giving them access to downloadable assets. This information can then be tied into your sales CRM which acts as a great sales and marketing tool. It helps drive leads and business. A website like this is not free but it does not need to be expensive either.