Posts tagged: Content Marketing

8 Things Every Manufacturing and Industrial Website Needs

As the world continues to globalize, the Internet brings companies closer together and makes it easier for buyers to find sellers. Having a good website is now an absolute must.

For Canadian industrial and manufacturing firms that are looking to grow their North American and international presence, a good website should be one of the things you prioritize immediately. The days of selling without one, are fading quickly. What is the first thing a buyer now looks at when deciding on the professionalism and legitimacy of a firm? The website.
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The Art of the Perfect Post

the art of the perfect post

Let’s face it, there is a bit of a science behind the world of social media. It’s important to create a plan that you should follow in order to gain more followers, share amazing content or get people talking about your product or business. In their HubSpot webinar entitled, The Art of the Perfect Post, Guy Kawasaki and Peg Fitzpatrick share 10 key points to being successful on social media and how to share content worth reading.

Here is a recap of their webinar:

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5 Free WordPress Plugins to Increase Email Newsletter Subscribers

email newsletter pluginsAn email newsletter is an essential B2B marketing tool to nurture leads, stay in touch with existing clients and distribute valuable content such as white papers, industry commentary and company news.

If you’re new to using an email newsletter as a marketing tool, check out our list of 35 email newsletter and guides to get started.

For companies who have already have an email list set up and are using WordPress for their company website or blog, these 5 free WordPress plugins are designed to help you exponentially your email newsletter subscriber list.
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How to Properly Use Yoast to SEO Your Blog Posts

Innovation Factory

Posting blogs on your company website will get you pageviews from regulars or people who know how to find you. However, it's important to utilize Search Engine Optimization (SEO) to help facilitate more traffic to your website through search engines like Google or Bing. At VA Partners, we use a plugin from Yoast to help us properly SEO our blogs, using WordPress. If you aren’t familiar with WordPress, here are some ways that it can benefit your business.

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5 Ways to Promote Your B2B White Paper

Landing PageDownloadable assets, such as white papers, are an essential part of content marketing and inbound lead generation for B2B companies. By offering content that’s relevant, thorough and that solves a problem, you become a trusted resource for potential buyers.

Creating useful content, whether it’s in the form of blog posts, templates or white papers, takes research, time and resources. Naturally, you want the content to reach as many people as possible, particularly potential buyers. One way to get the most out of your content is to share the content through as many of your company’s touch points as possible.

Follow the 5 steps below for every white paper your produce to ensure it reaches as many people as possible.
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