Posts tagged: Content Marketing

6 Ways to Get Inbound Leads From Your Company Website

Innovation FactoryOne of the best sales and marketing tactics that a growing firm can use today is inbound lead generation.

This is a tactic that works for both B2C and B2B organizations. At the centre of this strategy is your website. We have found that WordPress is an excellent CMS to assist with inbound lead generation.
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Content Marketing: A B2B Sales Person’s New Secret Weapon

Content Marketing: A B2B Sales Person’s New Secret WeaponIn today’s B2B sales environment, it is getting hard to get a hold of people whether it’s by phone or email.

Prospects at every level are inundated with electronic messages of every sort. They barely have enough time to get their day to day job completed, let alone look at a new solution or product despite its benefits.

So, what is a B2B sales person to do? Well, it’s not a shiny piece of software, nor is it a large piece of equipment, rather it is….drumroll please… content marketing.
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A Sales and Marketing Perspective on CASL (Canada’s Anti-Spam Legislation)

A Sales and Marketing Perspective on CASL (Canada's Anti-Spam Legislation)Canada’s new anti-spam legislation (CASL) is due to take effect July 1, 2014.

This new legislation will have broad effects on how sales and marketing activities are conducted and will cover all CEMs (Commercial Electronic Messages) including email, SMS, text and social media.

Being on the wrong side of this new legislation will have significant ramifications, with fines ranging from $1 million for an individual to $10 million for a business.
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5 Free Tools to Find Content Worth Sharing

Finding ContentCompanies that share relevant and quality content with their followers stay top-of-mind and establish trust with potential buyers. In fact, according to a Nielsen Twitter Survey, 34% of people follow brands because they share interesting content.

To ensure brands they have a consistent and constant stream of news to share, they can use a combination of creating company content as well as curating third party articles.

Knowing where to look for your company content is relatively straightforward, but how can brands filter through large volumes of information on the internet to find content from other sources that is interesting, high-quality and relevant to their followers?
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9 Tips for Effectively Expanding Into New Markets

Expanding into new markets

We work with clients that sometimes require us to now and then sell a product or service into a new market, such as a new sector or geographical area. This sounds easy on paper, but to be effective it requires a substantial amount of planning and executional prowess.
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