Posts In: Content Marketing

How to Improve Your SEO with Moz

MOZ

There are a number of tools we use on a daily basis, but one of our favourites is Moz. We use Moz to monitor our client’s websites as well as our own. It’s a useful tool to make sure that we are being seen by search engines and found by potential clients.

What is Moz?

Moz is an online tool that helps improve your SEO, by showing you areas of your website that can be improved to enhance visibility. The tool allows you to easily fix broken links and see how your keywords are stacking up against your competitors. If you want to try Moz out, there is a free 30-day trial available. If you like what you see, you can then purchase a subscription based on your needs. There are a number of different plans available.

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The B2B Sales Trifecta – Direct, Channel & Inbound

B2B Sales Trifecta

B2B selling is hard. It takes time to build and manage a sales team, implement a sales CRM effectively, develop materials to support the sales effort, develop and execute marketing efforts, develop sales opportunities, build a sales funnel and then close. The work never stops in reality.

Ultimately, your success is determined by your sales results. When building an effective sales strategy to drive growth, you want to maximize your revenue generation opportunities by incorporating as many vehicles as you can to drive results. The three core sales efforts that you should look to incorporate into your business is what I call the Sales Trifecta and include:
• Direct Sales
• Channel and or Reseller Sales
• Inbound Lead Generation/Content Marketing

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Does Your Business Need Sales or Marketing Help?

Sales or Marketing

We get a lot companies that find us through the web and our inbound lead generation efforts, who are looking for outsourced B2B sales help. After asking them a few questions and getting a better understanding of their business, we often determine that they actually need marketing assistance. The solution they need helps them turn their website into an inbound lead generation machine.

Here are a few of the factors to consider when determining where you need to focus your sales or marketing tactics.

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How to Set Up Your HootSuite Account

November 13, 2014 Marketing Tactics 0 Comments

Infographics

HootSuite is a powerful (and free) social media management tool that every business should be utilizing. At VA Partners we use HootSuite on a daily basis. We find it especially useful for posting to multiple social media accounts at once (Facebook, Twitter, LinkedIn and Google+). We use HootSuite for our clients and our own VA Partners social media.

If you are interested in using HootSuite for your business, here are some tips on how to get started.

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Content Marketing Has Been Our Best Marketing Tactic

Infographics

We talk to a lot of companies in a given week about how they can drive more leads for their business. There are many sales and marketing tactics that are available to help companies grow their sales leads. One of the most successful tactics we work with clients is blogging as part of a content marketing effort. We have a number of clients that have had great success with Inbound Lead Generation. Just like Sy Sperling’s Hair Club for Men commercial from the 1980’s, we are also a client of VA Partners. Our decision to start consistently blogging in 2009 was the best sales and marketing tactic we have employed over the years. Blogging as part of content marketing has benefited VA Partners in many different ways.

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