Posts tagged: Business Development

How to Write a White Paper

Landing Page

If you have never written a white paper you should definitely consider giving it a try. White papers can be an extremely beneficial tool for your company’s success.

White papers act as great downloadable assets for potential clients. They are a great tool for inbound leads and they help to make others more aware of your expertise and the services that you offer. White papers can be shared on your company website, your social media channels or in your monthly newsletter.

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Content Marketing: A B2B Sales Person’s New Secret Weapon

Content Marketing: A B2B Sales Person’s New Secret WeaponIn today’s B2B sales environment, it is getting hard to get a hold of people whether it’s by phone or email.

Prospects at every level are inundated with electronic messages of every sort. They barely have enough time to get their day to day job completed, let alone look at a new solution or product despite its benefits.

So, what is a B2B sales person to do? Well, it’s not a shiny piece of software, nor is it a large piece of equipment, rather it is….drumroll please… content marketing.
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How to Get More Clients: 8 Simple Strategies We Use Every Month

Getting more clientsI meet a lot of startups and small businesses every month. This could be at an event at MaRS, over a coffee at Te Aro on Queen Street or at the office of a potential business partner or a new prospect. As we talk about their sales and marketing challenges and potential strategies and tactics we can use, I am often asked how VA Partners finds new customers.

The strategies we use are actually quite simple, and any business can start implementing these right away to get more clients. Here's the complete list of techniques we use that got us 12 new B2B customers over the past six months.
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How to Build a Successful Sales Organization

B2B-Sales-Mike-StankowitschThis week I was in KW for the monthly Business Development and Senior Sales Peer2Peer event at Communitech.  This is a wonderful opportunity for sales leaders to meet-up and discuss many pertinent topics.  This is one of my favourite sales resources and there are also many other great Peer2Peer groups on a full range of topics that are important to both startups and more developed technology companies.

This week Mike Stankowitsch, a sales leader at OpenText, presented “How to Build a Successful Sales Organization”.  The event featured a ton of great content, but here are my highlights from the session.

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5 Tips for Great B2B Sales Presentations


This past week I was happy to attend the Business Development and Senior Sales Peer2Peer session at Communitech in Kitchener/Waterloo. If you are in the KW area, I would highly recommend finding the right Peer2Peer group for you. I've found that they are great for networking and very informative. This week's session was on Effective Sales Presentations by Nancy Lefneski from IWCC.  Nancy had a lot of great content in her presentation, focusing mostly on:

  • Open and Close
  • Verbal and non-verbal
  • PowerPoint
  • Audience Interaction
  • Notes and Rehearsal

It was very good session and got me thinking about what my top tips are for great B2B sales presentations.

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