Posts In: Business Development

Startup and Small Business Events You Don’t Want to Miss in April 2015

March 31, 2015 Events 0 Comments

pwcEvery month our team compiles a list of startup and small business events in Toronto and Southwestern Ontario that we’re interested in attending and think will be useful to the startup and small business community.

Some of these events may fill up fast, so if you’re interested in attending please register quickly. Business events are generally free of charge, unless a price is listed. If you’re hosting an event or come across one that you think should be included here, feel free to contact us with your suggestion.

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What to Look for When Choosing a WordPress Theme

February 24, 2015 Marketing Tactics 0 Comments

Choosing a WordPress Theme

Prior to building and managing websites, regularly I was under the impression that obtaining a free theme was the way to go. However, after browsing themes, and I mean a lot of themes, I have come to the conclusion that purchasing is a much smarter decision. Most themes range from $30+ and in all honesty, is one of the best choices you could make for your business – think of it as an investment.

Your website is generally a client’s first impression of your business, so it is important to create a website that you are proud to put your name on. Generally, your website will influence if potential customers reach out to you. With this in mind, ensure that you are investing time and money into making your website because it is your 24/7 sales rep.

If you are thinking about creating a website or updating a current website, here are some things that you should consider when choosing a WordPress theme.
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MaRS: Chinese Market Opportunities for Ontario Startups

October 9, 2014 Startup Tips 0 Comments

Business in China

My strong interest in everything Chinese (business, language, food, history) was sparked during the time that I lived there. I’m also interested in learning about the amazing things that startups are doing here, in Canada, so naturally, when I heard that MaRS was hosting an event focusing on how Ontario startups are making their way into China, I was excited to sign up.

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How to Write a White Paper

Landing Page

If you have never written a white paper you should definitely consider giving it a try. White papers can be an extremely beneficial tool for your company’s success.

White papers act as great downloadable assets for potential clients. They are a great tool for inbound leads and they help to make others more aware of your expertise and the services that you offer. White papers can be shared on your company website, your social media channels or in your monthly newsletter.

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Content Marketing: A B2B Sales Person’s New Secret Weapon

Content Marketing: A B2B Sales Person’s New Secret WeaponIn today’s B2B sales environment, it is getting hard to get a hold of people whether it’s by phone or email.

Prospects at every level are inundated with electronic messages of every sort. They barely have enough time to get their day to day job completed, let alone look at a new solution or product despite its benefits.

So, what is a B2B sales person to do? Well, it’s not a shiny piece of software, nor is it a large piece of equipment, rather it is….drumroll please… content marketing.
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