Posts In: Business Development

What to Look for When Choosing a WordPress Theme

February 24, 2015 Marketing Tactics 0 Comments

Choosing a WordPress Theme

Prior to building and managing websites, regularly I was under the impression that obtaining a free theme was the way to go. However, after browsing themes, and I mean a lot of themes, I have come to the conclusion that purchasing is a much smarter decision. Most themes range from $30+ and in all honesty, is one of the best choices you could make for your business – think of it as an investment.

Your website is generally a client’s first impression of your business, so it is important to create a website that you are proud to put your name on. Generally, your website will influence if potential customers reach out to you. With this in mind, ensure that you are investing time and money into making your website because it is your 24/7 sales rep.

If you are thinking about creating a website or updating a current website, here are some things that you should consider when choosing a WordPress theme.
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MaRS: Chinese Market Opportunities for Ontario Startups

October 9, 2014 Startup Tips 0 Comments

Business in China

My strong interest in everything Chinese (business, language, food, history) was sparked during the time that I lived there. I’m also interested in learning about the amazing things that startups are doing here, in Canada, so naturally, when I heard that MaRS was hosting an event focusing on how Ontario startups are making their way into China, I was excited to sign up.

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How to Write a White Paper

Landing Page

If you have never written a white paper you should definitely consider giving it a try. White papers can be an extremely beneficial tool for your company’s success.

White papers act as great downloadable assets for potential clients. They are a great tool for inbound leads and they help to make others more aware of your expertise and the services that you offer. White papers can be shared on your company website, your social media channels or in your monthly newsletter.

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Content Marketing: A B2B Sales Person’s New Secret Weapon

Content Marketing: A B2B Sales Person’s New Secret WeaponIn today’s B2B sales environment, it is getting hard to get a hold of people whether it’s by phone or email.

Prospects at every level are inundated with electronic messages of every sort. They barely have enough time to get their day to day job completed, let alone look at a new solution or product despite its benefits.

So, what is a B2B sales person to do? Well, it’s not a shiny piece of software, nor is it a large piece of equipment, rather it is….drumroll please… content marketing.
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How to Get More Clients: 8 Simple Strategies We Use Every Month

Getting more clientsI meet a lot of startups and small businesses every month. This could be at an event at MaRS, over a coffee at Te Aro on Queen Street or at the office of a potential business partner or a new prospect. As we talk about their sales and marketing challenges and potential strategies and tactics we can use, I am often asked how VA Partners finds new customers.

The strategies we use are actually quite simple, and any business can start implementing these right away to get more clients. Here's the complete list of techniques we use that got us 12 new B2B customers over the past six months.
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