We are very lucky here in Ontario to be supported by the regional Ontario Network of Entrepreneurs centres. VA Partners has been a member at Communitech since our inception in 2006. For the last 2 years, I have served as a champion for the Sales Leaders P2P. For a recent session that I helped organize, we had Chad McCaffrey, the VP of Global Sales for Toronto-based PostBeyond speak.
Chad gave an excellent presentation focused on two different aspects of business. The first part focuses on Social Selling and the other looking at the Sales Stack they use at PostBeyond. After reading this blog, don’t forget to download a copy of Chad’s presentation at the bottom of the post.
Social Selling
Why Social
The customer buying journey of today is not always linear and often does not involve a sales person until closer to the decision. Social gives you another tactic to engage with customers and prospects to help provide information and build relationships that can be taken off-line.
Content is the Foundation
Creating content works hand in hand with social selling. This content helps to prove subject matter expertise, rise an individual and organization profiles, and helps to get prospects and contents back to your website.
The 4 C’s
Chad defines the 4 Cs as Consumption, Curation, Creation, and Connection.
Social Hacks
These include listening and outbound efforts primarily on Twitter and Linkedin.
The PostBeyond Sales Stack
- Chad and his team use some great tools that support their efforts at the top of the funnel and through to close.
- There are a number of different tools highlighted by Pardot, Outreach, Hootsuite, Yesware, and of course PostBeyond.
If you are in Kitchener-Waterloo and would like to be a part of our Sales P2P please check out our Meetup group.
