Sales & Marketing Fast Start Plan™

Typically a Sales and Marketing Fast Start Plan™ addresses the following topics:

Your Business: your solution, pricing model, solution unique value proposition and benefits, current sales and marketing activities, marketing budget, business objectives

The Market: your target market, competitive environment, target prospects and key contacts if known

Your Brand: brand identity, brand tonality, brand positioning, inventory of existing marketing assets (eg, business cards, brochures, website) and gap analysis

Sales Approach: path to market (channel, partners, direct etc), qualification strategies, objection handling, sales process

Tools: CRM tools, best practices and implementation strategies

Performance Measures: quantifiable goals for your business and for the VA Partners team

Plan: recommended set of sales and marketing tactics, clear implementation plan and a communication plan to ensure everything stays on track

This is not a heavy lifting document and we don’t spend weeks pulling it together. Rather, it is a succinct document done over a few days that drills right down to the core of your sales and marketing situation and provides recommendations for how to achieve your goals. It provides a roadmap for accelerating your revenue growth. Read more about our process.

YOUR SALES FUNNEL

Your sales funnel provides you with a list of sales leads at various stages in the sales process. These stages typically include:

Prospecting
Qualified
Proposal
Closed Won
Roll-Out
Closed-Lost

By understanding your sales funnel (and especially the relationships between the number of sales leads at each stage) you will have a great deal of visibility into your business’s growth opportunities and the expected timelines involved. This knowledge helps to set meaningful targets and scale accordingly to successfully manage your growth.