Venture Accelerator Partners presents a new LinkedIn Group: Sales and Marketing for Canadian Startups. While doing some preliminary research on LinkedIn groups we noticed that a lot of groups were catered towards one area of the business world, for example social media, marketing, or sales.

Here at VA Partners, we believe that sales along with marketing and social media all work together, so it only made sense to have a group encompassing all three topics. It was also discovered that many groups were tailored to a broad audience so we felt that it was important to focus the group down to startups in Canada.

This is crucial for the development of local discussions and connections. Over the past month and a half the VA Partners team has been working hard to plan the start of this group.

This begs the question, what are the benefits of being a part of LinkedIn groups? Here are just a few of the reasons this LinkedIn group can be helpful to you:

Valuable Content

LinkedIn groups offer information about topics that you are specifically interested in. As a member you are able to choose groups to join that will cater exactly to your needs. This group focuses on sales and marketing. The content on the group has been compiled from a number of sources which eliminates the need for you to search for information from different places. As group managers we will also do a thorough job of weeding out spam to create the best content for members. Additionally this information can then be shared with your organization, through social media streams, and other personal connections allowing you to pass on the valuable content.

Participation

LinkedIn groups aren’t just for reading interesting articles and blogs; it is a forum in which you are able to contribute to. Members can use this platform to ask for advice, feedback and share their opinion. Most members are also genuinely interested in learning and sharing which provides the perfect environment to cultivate interesting discussions.

Connections

Simply by engaging in insightful discussions, it is highly probable that as a member you will discover new connections. People participating in the group are likely to be interested in the same topics as you are; this mutual interest can increase the chance of interaction. In addition, some groups, are location bases, including this one which is for Canadians. Therefore, members that you are beginning discussions with may be located in the same geographical area which again increases the probability of gaining connections.

As you can see, LinkedIn groups offer a number of benefits to active members.

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