It’s important to have a strategy when it comes to keyword & topic planning for your website. Spend some time researching which keywords you should be focusing on to help your chances of being found on Google. This will be extremely helpful when developing a content strategy (blog writing, white papers, newsletters etc.). Here are some tips for keyword & topic planning to assist your marketing strategy.
Create an Account on Google Keyword Planner
Creating an account with Google Keyword Planner is free, it only requires a Gmail account to set it up. In order to successfully set-up an account, you do have to input your credit card details, but will only be charged if you start an ad word campaign.
Brainstorm
Brainstorm a list of keywords that you think relate to your business. Think like your potential clients and how they would utilize Google. Their vocabulary might not be as advanced as yours when it comes to searching. What questions is the customer trying to answer? What problems are they having that they are searching for?
Plug Your Words into Keyword Planner
Take the words from your research and add them into the plan your budget and get insights for keywords section of Google Keyword Planner. By doing this, you will gain a better understanding of which keywords are being searched and how many people search it each month.
Brainstorm a List of Your Competitors
Create a list of competitors that have a good online presence, including updated content on their website. These competitors should offer similar services to you and target the same audience.
Plug Competitor URLs into Google Keyword Planner
Once you have a list, choose a couple of web pages from your competitor’s websites and plug them into Google Keyword Planner. The tool will then generate a report based on the keywords used on these pages and how often they are searched. This is another way to help plan future content.
Download our Keyword & Topic Planning infographic now!
Want to improve your keyword & topic planning strategy, but don’t know how to start? Contact us to discuss how VA Partners can help your business with your keyword & topic planning to drive more leads to your website.
