Keys to Creating a Great Email Newsletter [Infographic]

Keys to Creating a Great Email Newsletter

An email newsletter is a great inbound marketing tool to attract new customers and provide useful industry information to your subscribers. If you are new to email newsletters, this blog will help you get started. If you are already sending out email newsletters, this will act as a checklist.

Here are a few keys to creating a great email newsletter:

Create a List

Your email list can include current and past customers, leads, individuals who have downloaded content from your website as well as those who signed up for your newsletter via your website.

Find a Tool to Build

Choose a tool that will help you build your newsletter, track subscribers and unsubscribers as well as measure results. We recommend using MailChimp.

Share Great Content

Your newsletter should contain great content that will appeal to your audience. Include both internal and third party content within the newsletter to appeal to a larger audience.

Include a CTA

Your newsletter should also include a call-to-action. This could be links to social media or a link to download a white paper or even register for a webinar or upcoming event.

Measure Results

Keep track of your newsletter results. Be aware of what is working and what needs improvement. If you notice that aspects aren’t performing well, change them.

In 2014 , Canada’s Anti-Spam Legislation (CASL) took effect. Please ensure that your newsletter meets the necessary requirements as your business could be fined. Everyone on your newsletter needs to have willingly subscribed to your newsletter and have the option to unsubscribe at any time.

Download our Keys to Creating a Great Email Newsletter infographic!

Want to improve your keyword & topic planning strategy, but don’t know how to start? Contact us to discuss how VA Partners can help your business with your keyword & topic planning to drive more leads to your website.


Keys to a Great Email Newsletter

Keys to Creating a Great Email Newsletter [Infographic]