We are happy to announce our latest white paper, An Introduction to Copywriting.
So, what is copywriting? It is produced content a company uses to communicate the benefits of their products/services. It’s a tool to educate your audience and move them toward completing an action.
Here’s how to get started with your copywriting efforts:
1. Understand Your Audience
When planning your copywriting, consider what your audience is looking for and what it will take to convince them to get it from you. Figure out what questions, problems and other pain points they may encounter. This will help you determine what topics, vocabulary and speech styles your audience is interested in so you can present your product/services in a way that resonates to their needs.
2. Develop Your Brands Voice
Your brand’s voice will drive your copywriting style and tone. Develop this tone with your audience in mind using your Buyer’s Persona. Think about where you audience hangs out and what types of communications is appropriate in those areas. Your brand voice will also help you remain consistent in your communications across all your marketing efforts.
3. Invest in Storytelling
Storytelling is powerful, and is beneficial in capturing your audience’s initial interest, but to also remain memorable. Storytelling serves a number of purposes such as building anticipation and evoking emotions. To write successful story to support your copy, make sure your story is relevant, and interesting by using anecdotes and examples.
4. Select Your Medium
The medium you are writing copy for can heavily influence how you write. No matter what platform you’re writing for, the first thing you need to do is to figure out what the purpose is for each marketing tool. This can include writing for your website, newsletters and social media platforms.
