Toronto is a vibrant city when it comes to startups, growing and established businesses in many industries. There is also a large community of professionals in a range of jobs and functions. Meeting others and learning from others in your field or in complementary fields is a great way to expand your network and grow your knowledge.
 
Here is a round-up of inbound marketing Toronto events, resources, workshops and courses that occur on a weekly, monthly or annual basis.
 

1. Meetups

Meetup: Inbound Marketing Toronto

Inbound Marketing Toronto (#InboundTO) is a monthly gathering of digital marketers to help each other with things like generate better and more cost-effective leads, improve marketing ROI or target the right prospects. Each meet up includes presentations from experts on SEO, social media, PPC, CRO, CRM, UX/UI, design, content marketing and more.

Meetup page: www.meetup.com/InboundMarketingToronto

Meetup: Marketers Unbound (#MarketersUnbound)

This Toronto meetup promotes a collaborative space to help like-minded marketers on their journey to making a greater impact for their brands and society as a whole. Meetups can be social events or can include speakers; past speakers range from award-winning brand leads to social innovators and speakers are selected for their combined strategic and execution acumen.

Meetup page: www.meetup.com/marketersunbound

2. Conferences

InboundCon

The annual InboundCon event in Toronto includes keynotes, a panel, a fireside chat and worksheets concentrating on search, social advertising, content marketing, growth hacking, landing pages, inbound marketing, conversion optimization, ppc advertising and digital marketing.

2016 Event Information:
Date: Thursday October 6, 2016
Location: Downtown Toronto
Price: $199 – $699
More Information: EventBrite

WordCamp Toronto

The annual WordCamp Toronto is an informal, community-organized conference organized by local WordPress users. The tracks at the event range from inbound marketing, content, SEO to development. It’s a great way to learn about other aspects of optimizing your website and content.

2016 Event Information: TBD
Event Website: toronto.wordcamp.org

3. Online Groups

HubSpot Toronto Area Users (LinkedIn Group)

A user community for HubSpot customers and enthusiasts located in the Toronto Area. The group coordinates in-person events and training sessions to discuss inbound marketing strategies and techniques using the HubSpot software.

Website: www.linkedin.com/groups/2615670/profile

Pardot User Group Toronto (LinkedIn Group)

The Pardot User Group Toronto is for new users, experienced users and soon-to-be users to learn from the experiences of what companies are doing with Pardot, Salesforce’s marketing automation platform. This group will keep you updated on any up-coming Pardot User Group meet-ups in the Toronto area.

Website: www.linkedin.com/groups/8274848/profile

4. Workshops & Courses

Brainstation

BrainStation is a digital training organization with curriculum developed to cater to what’s happening in today’s industry. Located downtown at King & Spadina in Toronto, they offer evening workshops (a few hours) to full-day workshops and part-time courses.

Workshops

See brainstation.io/events for a full list of workshops (2 hours). Marketing workshops include:

• Intro to E-Mail Marketing Workshop ($15)
• Intro to SEO & Analytics Workshop ($15)

Courses

If you’re looking for an in-depth course for some well-rounded digital marketing background, they have a longer (10-week) part-time courses, such as the Digital Marketing course (starting from $1,900).

George Brown College

For a course at a recognized post-secondary institution, George Brown College in Toronto also has a part-time Digital Marketing course ($285) that’s 3 months long. A course at a college may not be as up-to-date as at a private institution like Brainstation, but you will get a tax receipt for your tuition.

Website: George Brown College – Digital Marketing

University of Toronto

If you need to improve your digital marketing management skills, this course will give you a solid foundation in the strategic, tactical and creative essentials. This is a part-time course over three months and costs $745.

Website: University of Toronto – Foundations of Digital Marketing Management
 
What other digital marketing or inbound marketing events, meetups or resources have you come across in Toronto? Let us know and we will add it to our list!
 
Interested in inbound marketing? Download our free Introduction to Inbound Marketing guide to learn about practical, no-cost or low cost tactics tools you can use immediately.