Is your organizing using inbound marketing yet? Do you need help convincing your team or your management that it’s a relevant and effective method to drive quality leads?
Here are 10 inbound marketing stats with graphs you can use in presentations or documents to convey the importance of inbound to your team, or to build a business case for using inbound marketing.
- Both inbound and outbound marketers rank paid advertising as the #1 most overrated marketing tactic. (Source: State of Inbound Marketing 2015)
- 88% of B2B Marketers cite case studies as the most effective form of content marketing. (Source: Content Marketing Institute)
- 90% of B2B researchers who are online use search specifically to research business purchases. On average, B2B researchers do 12 searches prior to engaging on a specific brand’s site. (Source: Think With Google)
- Inbound marketing has a 75% likelihood of being the marketing approach of choice while outbound has only a 25% chance. This 3:1 ratio is consistent across all company types, B2B, B2C, and nonprofit. (Source: State of Inbound Marketing 2015)
- Marketers who prioritize blogging are 13x more likely to enjoy positive ROI. (Source: Socialee)
- 70% of B2B buyers watch videos throughout their path to purchase and . Nearly half of potential B2B buyers watch 30 minutes or more of B2B-related videos during thee search process. (Source: Think With Google)
- Regardless of marketing budget, companies are 3 times as likely to see a higher ROI on inbound marketing campaigns than on outbound. (Source: State of Inbound Marketing 2015)
- 89% of marketers say that email is their primary channel for lead generation. (Source: Malligan)
- 66% of B2B marketers say LinkedIn is an effective social media platform. (Source: Content Marketing Institute)
- 41% of marketers say email is a top source of marketing analytics data for their company. (Source: Salesforce)
Inbound marketing strategy is something any modern company should consider, especially since the ROI is higher compared to tradition outbound marketing. Are there any other important inbound statistics you’d add to this list?
