WHITE PAPER: INTRODUCTION TO INBOUND MARKETING
INBOUND MARKETING LEADS COST 61% LESS THAN OUTBOUND MARKETING LEADS
Inbound marketing is especially valuable for startups and growing businesses with limited budgets and resources to promote their products or services.
Our Introduction to Inbound Marketing white paper will teach you:
- What inbound marketing is and why it generates leads
- The types of blog posts to produce to keeps prospects coming back
- How to formulate a keyword strategy for search engine optimization
- Which social media platforms you should use and what to share
- How to use white papers and guides to captures leads
- Basics that every business website should have for lead generation
You’ll also learn about practical, no-cost or low-cost tools you can use immediately to get started with inbound marketing and generate new leads.