This white paper will teach you how inbound marketing works, why it's effective for generating leads, how to formulate a keyword strategy for search engine optimization, what to share on which social media platforms, and more. You’ll also learn about low cost tools you can use immediately to get started with inbound marketing.
Start your path towards mastering the world of startup sales, from the top of the funnel to the bottom. You'll learn about prospecting, prospect research, CRM systems, introductory emails, cold calling, how to turn customer objections into sales objectives, the basics of selling with LinkedIn, and how to set meeting plans the right way.
Our Building a Startup Sales Team white paper provides several suggestions that can help your organization find, hire, onboard, and manage the right salesperson.
Our Outsourced Sales & Marketing white paper will help you decide if hiring an outsourced sales and marketing team is right for your business.
Our Getting Started with Twitter white paper explains how to use use Twitter in your sales and marketing efforts. It explores why your business needs to be on Twitter, how to make connections, how to qualify Twitter leads, and how to prioritize your social media time each day.
Our Copywriting 101 white paper will help you improve your copywriting by explaining why it matters, how to get started, exploring the differences between copywriting for the web, for social media, and for newsletters.