White Papers

Building a Startup Sales Team White Paperwhite-paper

Our Building a Startup Sales Team white paper provides several suggestions that can help your organization find, hire, onboard, and manage the right salesperson.

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Copywriting 101 White Paperwhitepapers

Our Copywriting 101 white paper will help you improve your copywriting by explaining why it matters, how to get started, exploring the differences between copywriting for the web, for social media, and for newsletters.

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Getting Started with Twitter White Paperwhite-paper

Our Getting Started with Twitter white paper explains how you can use Twitter in your sales and marketing efforts. It explores why your business needs to be on Twitter, the difference between personal and business accounts, how to make connections, how to qualify Twitter leads, and how
to prioritize your social media time each day.

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How to Cold Call White Paperwhite-paper

Our How to Cold Call white paper will help you improve your cold calling effectiveness by explaining cold calling basics, exploring tips for initial contact, providing a sample cold calling script, and analyzing how to turn objections into objectives.

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LinkedIn for Sales White Paper white-paper

Our LinkedIn for Sales white paper outlines best practices for using LinkedIn in the sales process. It details the ROI of using social media tools like LinkedIn in your sales process, provides social media sales tips, and explains how to get started and create an actionable plan.

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Prospect Research White Paperwhite-paper

Our Prospect Research white paper explores the all important art of researching potential customers. It explains the basics of prospecting, details data collection and CRM usage, how to research organizations, how to reach key contacts, how to identify decision makers, and provides a list of free
or nearly free prospect research tools.

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Contact Us if you have any questions or comments regarding our B2B sales and marketing services.