White Papers

Building a Startup Sales Team White Paperwhite-paper

Our Building a Startup Sales Team white paper provides several suggestions that can help your organization find, hire, onboard, and manage the right salesperson.

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Copywriting 101 White Paperwhitepapers

Our Copywriting 101 white paper will help you improve your copywriting by explaining why it matters, how to get started, exploring the differences between copywriting for the web, for social media, and for newsletters.

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Getting Started with Twitter White Paperwhite-paper

Our Getting Started with Twitter white paper explains how you can use Twitter in your sales and marketing efforts. It explores why your business needs to be on Twitter, the difference between personal and business accounts, how to make connections, how to qualify Twitter leads, and how to prioritize your social media time each day.

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An Introduction to Startup SalesIntroduction-to-Startup-Sales

Our Introduction to Startup Sales white paper will set you on a path towards mastering the world of startup sales, from the top of the funnel to the bottom. You'll learn about prospecting, prospect research, CRM systems, introductory emails, cold calling, how to turn customer objections into sales objectives, the basics of selling with LinkedIn, and how to set meeting plans the right way.

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LinkedIn for Sales White Paper white-paper

Our LinkedIn for Sales white paper outlines best practices for using LinkedIn in the sales process. It details the ROI of using social media tools like LinkedIn in your sales process, provides social media sales tips, and explains how to get started and create an actionable plan.

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Contact Us if you have any questions or comments regarding our B2B sales and marketing white papers.