White Papers

An Introduction to Startup Sales

Start your path towards mastering the world of startup sales, from the top of the funnel to the bottom. You'll learn about prospecting, prospect research, CRM systems, introductory emails, cold calling, how to turn customer objections into sales objectives, the basics of selling with LinkedIn, and how to set meeting plans the right way.

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Building a Startup Sales Team White Paper

Our Building a Startup Sales Team white paper provides several suggestions that can help your organization find, hire, onboard, and manage the right salesperson.

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Is Outsourced Sales & Marketing Right For Your Company?

Our Outsourced Sales & Marketing white paper will help you decide if hiring an outsourced sales and marketing team is right for your business.

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Getting Started with Twitter

Our Getting Started with Twitter white paper explains how to use use Twitter in your sales and marketing efforts. It explores why your business needs to be on Twitter, how to make connections, how to qualify Twitter leads, and how to prioritize your social media time each day.

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LinkedIn for Sales White Paper

Our LinkedIn for Sales white paper outlines best practices for using LinkedIn in the sales process. It details the ROI of using social media tools like LinkedIn in your sales process, provides social media sales tips, and explains how to get started and create an actionable plan.

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Copywriting 101

Our Copywriting 101 white paper will help you improve your copywriting by explaining why it matters, how to get started, exploring the differences between copywriting for the web, for social media, and for newsletters.

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