White Papers

Introduction to Website Best Practices

Whether you’re launching a new website or updating an existing website, download this guide to learn the minimum requirements to deliver a good user experience, how to set up an effective site and what features you need to capture lead information.

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Introduction to Twitter for Sales & Marketing

After reading our Introduction to Twitter for Sales and Marketing guide, you will know how to grow your following, the best tools to manage multiple Twitter accounts, how to identify prospects on Twitter with sales triggers, and tips for connecting with industry influencers.

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Introduction to Inbound Marketing

This white paper will teach you how inbound marketing works, why it's effective for generating leads, how to formulate a keyword strategy for search engine optimization, what to share on which social media platforms, and more. You’ll also learn about low cost tools you can use immediately to get started with inbound marketing.

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An Introduction to Startup Sales

Start your path towards mastering the world of startup sales, from the top of the funnel to the bottom. You'll learn about prospecting, prospect research, CRM systems, introductory emails, cold calling, how to turn customer objections into sales objectives, the basics of selling with LinkedIn, and how to set meeting plans the right way.

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Building a Startup Sales Team White Paper

Our Building a Startup Sales Team white paper provides several suggestions that can help your organization find, hire, onboard, and manage the right salesperson.

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Is Outsourced Sales & Marketing Right For Your Company?

Our Outsourced Sales & Marketing white paper will help you decide if hiring an outsourced sales and marketing team is right for your business.

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LinkedIn for Sales and Marketing White Paper

Our LinkedIn for Sales and Marketing white paper will help you get started with using LinkedIn for the sales and marketing process. You'll learn how to optimize your profile, when and what to post, and how to use LinkedIn to research and connect with prospects.

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Introduction to Copywriting

Our Introduction to Copywriting white paper will help you improve your copywriting by explaining why it matters, how to get started, exploring the differences between copywriting for the web, for social media, and for newsletters.

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