- Posted by Tabitha David
- On December 15, 2016
- 0 Comments
Contrary to popular belief, email is here to stay. In fact, second to your website, email marketers drives the most ROI with 31% of marketers saying it is their strongest channel.
Email marketing can have a number of benefits including generating leads, increasing website users, and staying top of mind. Take advantage of your email marketing opportunities by developing a thorough email marketing strategy.
Here is a step-by-step guide on how to create an email marketing strategy from scratch.
The first thing you will want to consider when developing your email marketing strategy is to define what your objectives are. Think about how your target audience and what sort of action you’d like them to take when reading your emails. Ultimately, would you like more users on your website? More leads inquiring about your products?
2. Email Types
When building an email strategy from scratch, one thing you’ll have to determine is the kind of emails that you’ll create. Email streams that we create are for our downloadable assets and monthly newsletters. One of the big benefits of email marketing is that they continue to sell. That being said, it’s important to stay consistent with your email marketing. Think about how much time and resources you can allocate when determining how many email streams to create.
Once you’ve narrowed down what type of emails you want to send, it’s time to consider what specific content you want to include. Remember to keep your mind what your goals are when determining the content you want to add. An important type of content to include is owned content. This can include downloadable assets, like white papers, templates or reports, and blog posts. You can also feature 3rd party content to build your credibility.
When it comes to designing your email, there are a few key things to keep in mind. One is the use of white space between images and text. This is especially important because more and more users are reading emails on mobile devices. Including white space in your emails makes it so much easier to digest content. You will also want to use appropriate images to create visual interest for readers.
As mentioned earlier, you’ll want to be consistent with your email marketing. For example, for your business, think about if a weekly, monthly, and quarterly email makes the most sense. If you think that marketing automation is a route you want to take, take some time to determine the frequency most appropriate between emails.
6. Measuring Success
One of the great things about email marketing is the ability to track and analyze your successes. Use metrics such as open and click-through rates to help facilitate your sales process. You can also use metrics to help optimize your emails by seeing what types of content and design elements are reaching your audience best.