A well organized inbound lead generation strategy can be all it takes to grow your business. Whether you are looking to enhance your online presence, improve your conversion rate or close more leads, it’s all about having the right strategy. Use the infographic below to create a killer inbound lead generation machine.
1. Understand the Customer Buying Process
Create content to support the customer buying process. This can be based off questions your customers may have or words/phrases they may be searching on Google.
2. Plan Keywords/Topics
Use tools like Google Keyword Planner to understand which keywords are being searched and how often. Try to use keywords that have a high search rate, but low competition.
3. Content Marketing
Using what you have learned from your keyword research, develop a plan for creating online content. This can include blogs, white papers, infographics, guides, etc.
4. Convert
The individuals sharing your blog posts, subscribing to your newsletter and downloading your white papers are proving that they are interested in what you do. Boost these conversions by reaching out via social media, email or telephone to discuss how you can work together.
5. Review Analytics
Analytics can help you understand how users are interacting with your website. Google Analytics and Twitter Analytics can help you improve your inbound lead generation strategy while Moz can be used to see how you are ranking against your competitors for keywords.
6. Follow-Up
Utilize your CRM to keep track of opportunities. The CRM will keep you organized and remind you when it’s time to follow-up with potential customers/clients.
7. Close Leads
Be quick to reach out to potential leads because you want to stay fresh in their minds. Provide a proposal that outlines how you will help them improve their business goals.
Download our Inbound Lead Generation infographic now!
Want to improve your inbound lead generation strategy, but don’t know how to start? Contact us to discuss how VA Partners can help your business with your content marketing plan and drive leads to your website.
