We talk to a lot of companies in a given week about how they can drive more leads for their business. There are many sales and marketing tactics that are available to help companies grow their sales leads. One of the most successful tactics we work with clients is blogging as part of a content marketing effort. We have a number of clients that have had great success with Inbound Lead Generation. Just like Sy Sperling’s Hair Club for Men commercial from the 1980’s, we are also a client of VA Partners. Our decision to start consistently blogging in 2009 was the best sales and marketing tactic we have employed over the years. Blogging as part of content marketing has benefited VA Partners in many different ways.
Great SEO Results
Search engines love new content and by the end of the year we will have close to 400 blogs on our site. We have got much better at writing and formatting blogs so that they not only remain interesting to people, but also to search engines. We still have blogs that were written years ago making an appearance in our top 20 blogs at the year end. Great content can last for a long time. This year over 70% of our traffic comes from organic search.
Lead Nurturing
We will often connect with prospects through Twitter, Linkedin, or our company newsletter. These prospects will get exposed to great information from thirds parties, but more importantly, VA Partners content. We are constantly blogging on sales, marketing, social media, and inbound lead generation. Customers get a great sense of what we can do by what we write about. Our white papers are also part of our content marketing plan and are often downloaded by prospects.
Subject Matter Expertise
Being seen as a subject matter expert has helped VA Partners strengthen partnerships and help reassure our clients that we are a knowledgeable organization. This has led to speaking engagements and better access to association prospects.
Keeping top of Mind
Content marketing is an excellent way to deliver small reminders to prospects and customers. The delivery mechanism could be Linkedin, Twitter, or your regular company opt-in newsletter.These are all excellent non-intrusive ways to keep top of mind.
Find out more on our inbound lead generation offering, powered by content marketing. If you would like to talk about how we could help your organization with blogging and content marketing please contact me.
