There are many misconceptions when it comes to inbound marketing. Some believe that inbound marketing is unnecessary and that it doesn’t actually work, however it’s one of the most effective marketing tactics.
Here are some of the common misconceptions of inbound marketing:
Results will Happen Quickly
Many people believe that once they create a website the traffic is going to start rolling in and they won’t have enough support to fulfill all of the business that results. In reality, it takes time for a website to build up your SEO which will help your website be found. You are not going to be overwhelmed.
A Great Website is Enough
Our definition of a great website is one that is regularly being updated with content and always displays the most up-to-date information. Content like blog posts, white papers and case studies are beneficial items to help improve SEO and impress visitors to your website. There are a number of ways you can fine tune your website.
Blogging is Unnecessary
Blogging is one of the easiest things you can do to improve your following and help improve your searchability on the web. Blogging can seem overwhelming however, by planning your topics out a few weeks in advance and sharing the responsibility amongst team members, blogging can be a manageable task.
It’s Important to Stick to What You Know
Inbound marketing is an ongoing process and involves experimenting with different tactics and regularly changing how you are doing things – don’t get too comfortable. It’s beneficial to educate yourself on different tactics. Trial and error is the best way to find out what works and what doesn’t.
SEO Doesn’t Work
SEO absolutely works, but you won’t see results immediately. Depending on how competitive your market is it could take longer for your website to show up on the first search page. A tool like Moz is really beneficial to help track your progress and give you insights into where you can improve your keyword ranking and how to tailor your content going forward.
For further reading about inbound marketing, download our white paper, An Introduction to Inbound Marketing. If you have any inbound marketing tips, leave them in the comments below!
