Posts In: Marketing Strategy

How to Select a B2B Marketing Agency

How to Select a B2B Marketing Agency

To help drive growth for B2B companies of any size, the use of a marketing agency can play a pivotal role. Oftentimes the owners or managers of the business are experts in their field but are not experts in marketing and in many cases, they are too busy doing their day jobs than trying to market effectively. So, the answer is to work with a marketing agency or partner to help build and articulate your strategy and more importantly execute on that strategy.

It is hard to know how to select the right marketing agency for you and often times it will depend on not only your goals but what market you are in, how you find prospects and support customers and the stage your business is at. Below I have listed out a few points to consider when selecting the B2B marketing agency for you:

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How Can Marketing Support Sales?

How Can Marketing Support Sales

I have grown up in small business environment and have found that marketing is most useful when it is supporting the sales or revenue generation activities of the company. First, the sales strategy leads, then the marketing strategy is built to support the sales effort. This way, the marketing effectiveness can be gauged by sales results. Like most small businesses, budgets are finite and you want to ensure you are getting the biggest return on your investment. This may sound quite simple but in reality, what often happens is marketing leads the sales efforts which in some cases leads to a misalignment where the sales goals are not being supported fully by the marketing effort.

To best support your sales team with marketing activities, you first have to have a good gauge of what your sales team needs. To do this, you need to ask a series of questions:
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Digital Marketing Goals and Metrics That Matter

goalsWhen planning your digital marketing strategy, it is essential to decide on your goals and what metrics are important for your business. Why do your website, blog and social media accounts exist? Content marketing and social media engagement are often time consuming and labour intensive so identifying your objectives will help you focus on activities that have a bigger impact on your business.
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How to Improve Your Inbound Marketing Strategy

February 5, 2015 Marketing Strategy 0 Comments

Inbound Marketing

Inbound marketing is not only a way to improve your web presence, it is also a tactic for generating leads and new business.

Are you trying to improve your inbound marketing strategy, but don’t know where to start? Here are a few suggestions for areas that may need some work.

Website & SEO

How do others find you? In most cases it’s through your website. It’s important to have a website that is kept up-to-date with new information. Search engines love new content, so make sure you are producing new work, regularly. This can include blog posts, white papers, guides infographics, images etc. At VA Partners, we publish two new blogs every week and aim to release a white paper every quarter.
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Top 10 Blogs on B2B Marketing for 2014

marketingCloud

The holidays are fast approaching. As a special treat, we are counting down the top 10 B2B marketing blog posts of 2014. This look back might just be what your company needs for that extra boost this Yuletide season.

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