Posts In: Marketing Strategy

How ‘The Medium is the Message’ with Social Media

The Medium is the Message

Those who have completed a degree in Communication Studies are all too familiar with the phrase, “the medium is the message”, by the famous Marshall McLuhan. Although McLuhan did not propose his theory in our era of the internet and social media, we can still draw important conclusions when applying his theory to our current communication practices.

McLuhan believed that it was not what we said, but the way we said it that mattered most. In essence, the words we use are not as important as the way we choose to say them. McLuhan’s The Medium is the Message theory still holds value to the way we structure our B2B marketing efforts today. This theory helps to explain why we communicate through more than one medium. Marketers know that their audience will respond to the same message in different ways depending on the medium. With the increase of social media platforms, mobile users, and general interactions on the web, and the unique properties each medium possesses, it can be challenging to determine which medium will be most effective for your message.

Here is how the 4 biggest social media platforms and your website still employ McLuhan’s theory:

(more…)

Continue Reading →

The 7 Best Social Media Marketing Analogies

Social-Media-Marketing-Analogies

For those unfamiliar with social media marketing, it can be a concept that can be hard to wrap your head around (especially from a B2B perspective).

Questions like “Why does social media marketing matter?”, “What are its benefits?”, “What are social media marketing best practices?” are all very common. Over time, I’ve found that far and away the best way to explain social media and its benefits is by using analogies to make the concept relevant and personal.

Here are the 7 best social media marketing analogies I’ve come across:

(more…)

Continue Reading →

How to Have Successful Engagements with your Outsourced Team

successful engagements with your outsourced team

With larger work loads, tighter budgets, and the increased pressure to stay relevant, many businesses turn to outsourcing sales and marketing. However, others aren’t quite convinced yet. This can lead to a number of misconceptions surrounding outsourcing. In this blog post, I will address one of the biggest myths of outsourcing: outsourced teams are difficult to manage.

Here’s how to create a simple communication and management plan with your outsourced team to guarantee a successful engagement.

(more…)

Continue Reading →

5 Marketing Tools You Should be Using

5 Marketing Tools You Should be Using

To be successful at marketing it’s important to have the right tools in place to support your efforts. These tools can keep you organized and help you from wasting valuable time. Every day we use a number of tools to improve our customers’ online presence as well as our own.

Here are 5 marketing tools that you should be using for your business.

(more…)

Continue Reading →