Category: Marketing Strategy

The Art of the Perfect Post

the art of the perfect post

Let’s face it, there is a bit of a science behind the world of social media. It’s important to create a plan that you should follow in order to gain more followers, share amazing content or get people talking about your product or business. In their HubSpot webinar entitled, The Art of the Perfect Post, Guy Kawasaki and Peg Fitzpatrick share 10 key points to being successful on social media and how to share content worth reading.

Here is a recap of their webinar:

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Driving Inbound Leads for Canadian Industrial and Manufacturing Firms

Inbound leads for Canadian Industrial FirmsHistorically, an area that Canadian industrial and manufacturing firms have struggled with is growing business on an international level. The challenge is not specific to certain cities in Canada. I have seen companies in Toronto, Hamilton, Niagara and others in different parts of Canada all face this challenge.

So, how can Canadian industrial or manufacturing firms grow their business internationally?
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Setting Sales and Marketing Goals

sales and marketing

In July and August of this year, I am teaching a class for the University of Toronto Continuing Education Department on finding and marketing to customers. We have a wide range of businesses from consulting to retail, with a real mix of B2B and B2C. One of the first exercises we went through was talking about setting sales and marketing goals. It was a good session in the class and here are some of the highlights.

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6 Ways to Get Inbound Leads From Your Company Website

Innovation FactoryOne of the best sales and marketing tactics that a growing firm can use today is inbound lead generation.

This is a tactic that works for both B2C and B2B organizations. At the centre of this strategy is your website. We have found that WordPress is an excellent CMS to assist with inbound lead generation.
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Content Marketing: A B2B Sales Person’s New Secret Weapon

Content Marketing: A B2B Sales Person’s New Secret WeaponIn today’s B2B sales environment, it is getting hard to get a hold of people whether it’s by phone or email.

Prospects at every level are inundated with electronic messages of every sort. They barely have enough time to get their day to day job completed, let alone look at a new solution or product despite its benefits.

So, what is a B2B sales person to do? Well, it’s not a shiny piece of software, nor is it a large piece of equipment, rather it is….drumroll please… content marketing.
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