Posts In: Marketing Strategy

Digital Marketing Goals and Metrics That Matter

goalsWhen planning your digital marketing strategy, it is essential to decide on your goals and what metrics are important for your business. Why do your website, blog and social media accounts exist? Content marketing and social media engagement are often time consuming and labour intensive so identifying your objectives will help you focus on activities that have a bigger impact on your business.
(more…)

Continue Reading →

How to Improve Your Inbound Marketing Strategy

February 5, 2015 Marketing Strategy 0 Comments

Inbound Marketing

Inbound marketing is not only a way to improve your web presence, it is also a tactic for generating leads and new business.

Are you trying to improve your inbound marketing strategy, but don’t know where to start? Here are a few suggestions for areas that may need some work.

Website & SEO

How do others find you? In most cases it’s through your website. It’s important to have a website that is kept up-to-date with new information. Search engines love new content, so make sure you are producing new work, regularly. This can include blog posts, white papers, guides infographics, images etc. At VA Partners, we publish two new blogs every week and aim to release a white paper every quarter.
(more…)

Continue Reading →

Top 10 Blogs on B2B Marketing for 2014

marketingCloud

The holidays are fast approaching. As a special treat, we are counting down the top 10 B2B marketing blog posts of 2014. This look back might just be what your company needs for that extra boost this Yuletide season.

(more…)

Continue Reading →

Sales and Marketing Tips For Canadian Industrial and Manufacturing Firms

Sales and Marketing Tips

In today’s market, a sales strategy has to include a content marketing and inbound lead generation component. This is even true for industrial and manufacturing focused companies. Simply spinning the dial and hoping to catch someone live, or calling enough people and building relationships at a global level just isn’t realistic, time effective or cost conscious.
(more…)

Continue Reading →

6 Key Items a Startup Should Consider When Expanding into a New Market

B2B Blog

Expanding your startup business into new markets can be exhilarating and at the same time frightening. When resources are tight, you want to make sure you get the most out of your investment. There are a number of items a startup must consider when expanding into a new market including:

(more…)

Continue Reading →