Category: Marketing Strategy

Four Social Media Platforms Every Company Should Reserve Their Name On

Social Media Accounts B2BThere’s no doubt that social media has become increasingly important for companies.

According to Hubspot, social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC, and social media lead conversion rates are 13% higher than the average lead conversion rate. In fact, approximately 46% of online users count on social media when making a purchase decision.

Even if you don’t plan on being active on all the major social media platforms, or don’t have a strategic plan on how to proceed yet, it’s still a good idea to reserve your company name now. Here’s two reasons why.
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How the Sales Industry Has Changed and Where It’s Going

The sales industry is evolving and how clients find you and digest information is changing. You need to revise your sales approach and incorporate not only traditional sales efforts, but also new methods of attracting prospects, such as content marketing and social media.

I have been in the sales industry since the mid 1990’s and have done a variety of sales and employed a wide range of sales tactics, from door to door, cold calling, warm calling, inside sales, outside sales, event attendance, to mailouts.

In the last couple of years though, I have noticed it has become harder and harder to get people’s attention through traditional calling and emailing. That is not to say it isn’t effective anymore, but in today’s market, with the advent of social media and the barrage of input that prospects are inundated with, it is getting harder and harder to get heard.
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The Secret to Writing Copy That Converts Every Time

When it comes to copywriting, some people just get it. They can create magnetic headlines, stories, and highly-converting copy that effortlessly attracts prospects and guides them through the buying cycle.

But for most of us, myself included, writing great copy that converts can be a struggle.

So, what do people like Brian Clark, Founder of popular marketing blog Copyblogger and a terrific copywriter, know about creating really great copy that we don’t?

A few weeks back, I had the good fortune of being able to sit in on an Unbounce unwebinar featuring Brian that explored the topic of creating highly-converting copy for landing pages. If you can carve out a 45 minute hole in your schedule today, I highly recommend you check it out. If you’re looking to become a better copywriter, webinars like this are a great place to start.
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How to Legitimize Your Sales & Marketing Messaging

Sales and marketing messagingHaving a legitimate marketing and sales message will help you close new business.

Over the past number of years, we have written blog posts on what drives companies to purchase products and services. These drivers are:

  1. Helping drive more revenues
  2. Reducing a cost
  3. Creating efficiency
  4. Mitigating a risk

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Four Ways WordPress is the Ultimate Lead Generation Tool

Small business marketingIf you’re an entrepreneur with limited resources, skills, or expertise when it comes to sales and marketing, WordPress should be your best friend.

And not just because it’s a cost-effective way to build and manage your website. So why should you care about WordPress?

Inbound lead generation is one of the best ways for startups to grow quickly and without breaking the bank.
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