Posts In: Marketing Strategy

How to Have Successful Engagements with your Outsourced Team

successful engagements with your outsourced team

With larger work loads, tighter budgets, and the increased pressure to stay relevant, many businesses turn to outsourcing sales and marketing. However, others aren’t quite convinced yet. This can lead to a number of misconceptions surrounding outsourcing. In this blog post, I will address one of the biggest myths of outsourcing: outsourced teams are difficult to manage.

Here’s how to create a simple communication and management plan with your outsourced team to guarantee a successful engagement.

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5 Marketing Tools You Should be Using

5 Marketing Tools You Should be Using

To be successful at marketing it’s important to have the right tools in place to support your efforts. These tools can keep you organized and help you from wasting valuable time. Every day we use a number of tools to improve our customers’ online presence as well as our own.

Here are 5 marketing tools that you should be using for your business.

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5 Things to Look for When Hiring a B2B Marketing Agency

B2B Marketing Agency

Whether you are an established business or a startup, try not to take on too many responsibilities and consider hiring a B2B marketing agency. Too often, individuals think that they have the energy to wear a number of different hats, but it’s ok to admit that sometimes it’s just not possible. If you are one of those people who have too much on their plate, it may be time to outsource different aspects of your business. Believe it or not, there are benefits to hiring externally.

Your marketing efforts should never be sacrificed because of your lack of time. Thankfully, it doesn’t need to be because marketing is just one area of your business that can be outsourced. Choosing a B2B marketing agency is a commitment and you shouldn’t make the decision too quickly. Take the time to do your research and reach out to a number of agencies to get an understanding of what services are offered.

Are you feeling overwhelmed with your marketing efforts? Don’t be! Here is our list of 5 things to look for when hiring a B2B marketing agency.

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The Experts: Measuring Success with Digital Marketing

success with digital marketingA great Inbound and Content Marketing  strategy is only as good as its results. There is no shortage of tools to help output metrics on your digital marketing champagnes including Google Analytics and  individual social media analytics. However, it can be difficult to determine what success with digital marketing actually looks like. What metrics should you observe? What tools help you measure results accurately? How do you analyze the numbers you see? The experts once again weigh in on how to measure success with Digital Marketing.

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