Posts In: Marketing Strategy

How to Keep Your Content Marketing Machine Moving

September 6, 2016 Marketing Strategy 0 Comments

91WZ32J28KSo you’ve created your inbound marketing machine, but now it’s time to keep it moving. People too often start slacking on their content marketing because they get too busy or feel overwhelmed. Content marketing doesn’t have to be difficult – it’s about creating a schedule and sticking to it.

Here are our suggestions for how to keep your content marketing machine moving.

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Milkshake Marketing for Startups

August 23, 2016 Marketing Strategy 0 Comments

milkshake marketingA timeless article, that’s great to bookmark for all marketing professionals is Finding the Right Job for Your Product. It was originally published in 2007 in the MIT Sloan Management Review. This article describes the Milkshake Marketing tactic and how it can be applies when approaching the age-old 4 P’s of marketing.

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Buyer Personas are Important for Sales and Marketing Success

Buyer Personas

Buyer personas are not a new phenomenon to the B2B sales and marketing space. To understand your core prospects and customers it is important to create buyer personas. They are fictionalized and generalized representations of the contacts that make your ideal customers. Buyer personas would often include some background, demographics, goals, qualifiers, common objections, or other categories that help you identify them.

Here are a few keys to using buyer personas to support your sales and marketing efforts.

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How ‘The Medium is the Message’ with Social Media

The Medium is the Message

Those who have completed a degree in Communication Studies are all too familiar with the phrase, “the medium is the message”, by the famous Marshall McLuhan. Although McLuhan did not propose his theory in our era of the internet and social media, we can still draw important conclusions when applying his theory to our current communication practices.

McLuhan believed that it was not what we said, but the way we said it that mattered most. In essence, the words we use are not as important as the way we choose to say them. McLuhan’s The Medium is the Message theory still holds value to the way we structure our B2B marketing efforts today. This theory helps to explain why we communicate through more than one medium. Marketers know that their audience will respond to the same message in different ways depending on the medium. With the increase of social media platforms, mobile users, and general interactions on the web, and the unique properties each medium possesses, it can be challenging to determine which medium will be most effective for your message.

Here is how the 4 biggest social media platforms and your website still employ McLuhan’s theory:

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The 7 Best Social Media Marketing Analogies

Social-Media-Marketing-Analogies

For those unfamiliar with social media marketing, it can be a concept that can be hard to wrap your head around (especially from a B2B perspective).

Questions like “Why does social media marketing matter?”, “What are its benefits?”, “What are social media marketing best practices?” are all very common. Over time, I’ve found that far and away the best way to explain social media and its benefits is by using analogies to make the concept relevant and personal.

Here are the 7 best social media marketing analogies I’ve come across:

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