Spring Training baseball is now under way in Florida and Arizona. What can startup marketers and entrepreneurs learn from the pain and gain of the Grapefruit and Cactus Leagues?
I’ve always been a big baseball fan.
I’ve also been a diehard Blue Jays fan since attending World Series' parades in Toronto in 1992 and 1993. I might have been just a toddler at the time (and have no memory of either parade), but I like to think they left a mark.
As defined by David Akers, a marketing strategy is “a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.”
If you’re like most B2B marketers, you've recognized that content marketing is an 'optimal opportunity' and chances are your marketing strategy for 2014 includes some form of it.
But are you set up for content marketing success? Without a strategy, chances are your content will lack purpose and get lost in the noise. If you’re planning your B2B content marketing strategy for the upcoming year, a good place to start is by asking yourself these questions:
Have you set your company’s revenue targets for 2014?
The dawn of a new year is a great time to examine how your sales and marketing activities have contributed to your company’s growth. If you’re like a lot of entrepreneurs, you may struggle with sales and marketing because of a lack of time, a lack of resources, or a lack of experience. That’s why many startups are increasingly outsourcing sales and marketing functions to companies that specialize in providing part-time sales and marketing services.