Posts In: Marketing Strategy

The Experts: Biggest Challenge for Digital Marketers

digital marketing challenge
The world of Digital Marketing is continually moving forward with new technologies and best practices to make make marketing efforts more efficient and ultimately more successful. On the flip side, the rapid rate of change in the digital marketing space may also cause some challenges.

We asked local leaders what challenges they faced in today’s digital marketing space (plus how to overcome them).

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5 Common Misconceptions of Outsourced Marketing

January 14, 2016 Marketing Strategy 0 Comments

outsourced marketingIt’s becoming more and more apparent that all companies need a solid marketing strategy in place to compete in today’s business world. However, this isn’t always easy to accomplish when time, resources and funds are limited. In this situation, you may consider outsourced marketing as an option.

Shifting marketing efforts to another company is an important decision. I’m here today to help alleviate some concerns you may have when determining if outsourced marketing is right for you.

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Inbound Marketing Toronto Resources, Events & Workshops

January 13, 2016 Marketing Strategy 0 Comments

toronto

Toronto is a vibrant city when it comes to startups, growing and established businesses in many industries. There is also a large community of professionals in a range of jobs and functions. Meeting others and learning from others in your field or in complementary fields is a great way to expand your network and grow your knowledge.

Here is a round-up of inbound marketing Toronto events, resources, workshops and courses that occur on a weekly, monthly or annual basis.

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5 B2B Content Marketing Ideas for 2016

January 12, 2016 Marketing Strategy 0 Comments

content marketing ideasOne of the more interesting things we did last year was an experts series for key tactics for B2B sales and B2B marketing in 2016. Not only were these well received blogs with over 60 Linkedin shares each and several hundred page views, but the marketing blog also re-affirmed my belief in the benefits of B2B content marketing.

Content marketing is not only a benefit for inbound marketing, but also a great way to support an outbound sales effort. Another great source of insight on the benefits of content marketing can be found in the Hubspot State of Inbound Marketing and Sales report. Below are some content ideas for 2016.
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Useful Sales & Marketing Resources for 2016

Useful Sales & Marketing Resources for 2016

At VA Partners, we pride ourselves on creating quality content for our customers, newsletter subscribers and regular visitors to our blog. Since the new year is the perfect time to set goals for your growing business, we have created this list of useful sales and marketing resources for 2016. Please feel free to download our white papers to help you think of goals, create a plan and then execute.

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