Posts In: Marketing Strategy

SEO for the Marketer’s Soul, Part I: Google’s Keyword Planner

keyword planner

If you happened to read my last blog post, I discussed a few Black Hat techniques that you should avoid when it comes to SEO. And if you’re still in the process of building your website, that’s a good thing. Rome wasn’t built in a day, and neither was their tourism website.

So, instead of continuing the parental habit of telling you what you shouldn’t do, this week is going to be the first article in a series of blogs surrounding exactly what you should be doing in order to get your site performing to the best of its abilities. We will initially focus on Google Adwords’ Keyword Planner, and later in the series, we will take a look at Moz Pro and some of the tools they have to offer.

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How to Organize Your Time for Marketing

There are many components that come along with marketing and they all work together to create the ultimate marketing machine. No component should be sacrificed because of lack of time, or resources. It is possible to tackle each, it’s just about creating a schedule and sticking to it.

Here are our suggestions for how to organize your time for marketing.

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How to Generate New Ideas for Your Next Blog Post

looking-for-new-ideas

According to Forbes.com, almost 9 out of 10 companies now use some form of content marketing to attract leads. Just imagine the sheer volume of content that needs to be created on a regular basis. The pressure is on to consistently produce quality and relevant blog posts for your target audience. We know how challenging this can be for small business owners and start-ups so we have come up with suggestions on where to find new blog post ideas.

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Don’t Be a Black Hat: Exactly What Not to Do When It Comes to SEO

Black Hat SEO

If you’re reading this then you’ve probably either just finished building your website, still in the process of building your website, or just plain thinking about an idea for a website. And good for you! You’ve come to the right place because after all that hard work building (or thinking about building, because we all know that this alone can cause nervous sweats) your site, you want to make sure people can find your site.

That’s where search engine optimization comes in, and if you’ve ever seen any movie ever made, you’d recognize that the good guy typically wears white and the bad guy will usually dawn some darker, or even black clothing. Does this villain look familiar?

And that’s where the name ‘Black Hat SEO’ comes from: it describes all the techniques which you want to avoid when it comes to search engine optimization, whereas ‘White Hat SEO’ is the umbrella term to label all of the things that you should be doing in order to effectively optimize your site. Now, since one of my favourite characters is the all-too-famous Wicked Witch of the West, I’m going to focus on explaining techniques that will keep you out of the Land of Oz and in the good graces of Google. So let’s get you back to Kansas!

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How to Humanize Your Digital Marketing Strategy

October 18, 2016 Marketing Strategy 0 Comments

How to Humanize Your Digital Marketing Strategy

With all the marketing automation and scheduling tools at your disposal, it is now much easier and more convenient to manage digital marketing campaigns. However, we must keep in mind our customers are human and we need to cultivate trust and deeper relationships with them to retain their business.

We don’t want to simply go through the motions of a purely transactional deal and easily lose clients to the competition when the latter drops prices. Many B2B companies who are in industries that are not considered “cool” or “sexy” fail to realize that purchasing decisions are not made by logic alone. They often do not see the value of cultivating engagement through blogs, digital content or social media. Behind each company are people who are drawn to real connections with brands or service providers. People do business with people they like and trust. These people will be your staunchest cheerleaders, and they will be key to growing your business.

Here are some tactics for how you can humanize your digital marketing strategy.

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