Category: Marketing Strategy

The Secret to Writing Copy That Converts Every Time

When it comes to copywriting, some people just get it. They can create magnetic headlines, stories, and highly-converting copy that effortlessly attracts prospects and guides them through the buying cycle.

But for most of us, myself included, writing great copy that converts can be a struggle.

So, what do people like Brian Clark, Founder of popular marketing blog Copyblogger and a terrific copywriter, know about creating really great copy that we don’t?

A few weeks back, I had the good fortune of being able to sit in on an Unbounce unwebinar featuring Brian that explored the topic of creating highly-converting copy for landing pages. If you can carve out a 45 minute hole in your schedule today, I highly recommend you check it out. If you’re looking to become a better copywriter, webinars like this are a great place to start.
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How to Legitimize Your Sales & Marketing Messaging

Sales and marketing messagingHaving a legitimate marketing and sales message will help you close new business.

Over the past number of years, we have written blog posts on what drives companies to purchase products and services. These drivers are:

  1. Helping drive more revenues
  2. Reducing a cost
  3. Creating efficiency
  4. Mitigating a risk

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Four Ways WordPress is the Ultimate Lead Generation Tool

Small business marketingIf you’re an entrepreneur with limited resources, skills, or expertise when it comes to sales and marketing, WordPress should be your best friend.

And not just because it’s a cost-effective way to build and manage your website. So why should you care about WordPress?

Inbound lead generation is one of the best ways for startups to grow quickly and without breaking the bank.
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How to Get More Clients: 8 Simple Strategies We Use Every Month

Getting more clientsI meet a lot of startups and small businesses every month. This could be at an event at MaRS, over a coffee at Te Aro on Queen Street or at the office of a potential business partner or a new prospect. As we talk about their sales and marketing challenges and potential strategies and tactics we can use, I am often asked how VA Partners finds new customers.

The strategies we use are actually quite simple, and any business can start implementing these right away to get more clients. Here's the complete list of techniques we use that got us 12 new B2B customers over the past six months.
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Spring Training for Marketers

Spring TrainingSpring Training baseball is now under way in Florida and Arizona. What can startup marketers and entrepreneurs learn from the pain and gain of the Grapefruit and Cactus Leagues?

I’ve always been a big baseball fan.

I’ve also been a diehard Blue Jays fan since attending World Series' parades in Toronto in 1992 and 1993. I might have been just a toddler at the time (and have no memory of either parade), but I like to think they left a mark.   

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