Posts In: Marketing Strategy

5 Things to Look for When Hiring a B2B Marketing Agency

B2B Marketing Agency

Whether you are an established business or a startup, try not to take on too many responsibilities and consider hiring a B2B marketing agency. Too often, individuals think that they have the energy to wear a number of different hats, but it’s ok to admit that sometimes it’s just not possible. If you are one of those people who have too much on their plate, it may be time to outsource different aspects of your business. Believe it or not, there are benefits to hiring externally.

Your marketing efforts should never be sacrificed because of your lack of time. Thankfully, it doesn’t need to be because marketing is just one area of your business that can be outsourced. Choosing a B2B marketing agency is a commitment and you shouldn’t make the decision too quickly. Take the time to do your research and reach out to a number of agencies to get an understanding of what services are offered.

Are you feeling overwhelmed with your marketing efforts? Don’t be! Here is our list of 5 things to look for when hiring a B2B marketing agency.


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The Experts: Measuring Success with Digital Marketing

success with digital marketingA great Inbound and Content Marketing  strategy is only as good as its results. There is no shortage of tools to help output metrics on your digital marketing champagnes including Google Analytics and  individual social media analytics. However, it can be difficult to determine what success with digital marketing actually looks like. What metrics should you observe? What tools help you measure results accurately? How do you analyze the numbers you see? The experts once again weigh in on how to measure success with Digital Marketing.


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How to Improve Your Inbound Marketing Strategy [Infographic]

Inbound Marketing

If you are working on an inbound marketing strategy or feel that your current strategy needs improvement, there are a number of things you can try. Browse through the list below for inspiration and don’t forget to download our infographic and keep it in a place that you can refer back to.


Blogging regularly improves your SEO, creates content to share on social media and keeps your audience coming back for more information. (more…)

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5 Signs You Need to Outsource Your B2B Marketing

B2B Marketing

For most people, the idea of outsourcing B2B marketing can be confusing as they want to have their hands on all aspects of their business. What people don’t realize is that they still have control of the process – they just don’t have to be the ones executing the plan. An outsourced B2B marketing firm can actually be a huge help to businesses that have an old school mentality when it comes to the web or startups needing help to get on their feet.

Here are 5 signs you need to outsource your B2B marketing:


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Webinar Recap: Why and How to Build an SEO Savvy Writing Team

seo savvy writing team

Every once in a while, I will check out the Moz Communnity page to see what new webinars have been uploaded. This time, a webinar called Why and How to Build an SEO Savvy Writing Team caught my eye, presented by Jessie Beck at Go Overseas.

Here are VA Partners, we share the responsibility of idea initiation, writing and editing this blog. So, I thought this webinar recording might have some new insights to make our blogging process more efficient, and ultimately more successful.

Here are the important take aways I gleaned from the presentation both from the writers and editors perspective.


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