3 Notable Marketing Trends for 2015

August 27, 2015 Marketing Strategy 0 Comments

marketing trendsMarketing is evolving faster than ever with the introduction of new apps, social networks, and the widespread availability of smartphones. Not only are companies creating and executing their own marketing campaigns, customers are now empowered to build their own brands and command their own audiences.

Here are three major marketing trends we’ve noticed for 2015. If you haven’t been paying attention this year, it’s not to late to take note for the second half of the year.
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Why Your Business Should be Embracing Social & Digital Marketing

Social Media

B2B and B2C selling in today’s market requires more than just traditional sales and marketing methods to be truly successful. Some folks may make the case that they haven’t invested in areas like social media, content marketing, SEO, digital marketing and are doing fine. They have the – Don’t fix it if it ain’t broke attitude, but don’t be fooled. Your business should be embracing social & digital marketing.

Well, I guess a few things come to my mind, by not embracing new digital technologies and the online world in general, how much additional revenue are you leaving on the table? If I told you as an example that you could garner 30% more revenue by adding a digital and online component to your marketing and sales efforts would that entice you if he cost was less than 5% of those new revenues would you be more interested? What if you could improve customer engagement, repeat visits, repeat purchases, improve referrals all by utilizing digital and online engagement models? Interested?

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How to Do a Keyword Audit to Improve SEO

August 20, 2015 Marketing Strategy 0 Comments

Keyword audit

When it comes to building a strong SEO strategy, one of the most important factors to consider is the use of effective keywords. There are a number of tools both free and paid that give us a ton of data on keywords. Two of the tools I will discuss in the post are Moz and Google Keyword Planner. The abundance of available data about keywords can sometimes be difficult to navigate However, there is a way to organize all this information in order to draw out valuable conclusions that can eventually lead to actionable steps in improving SEO.

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Inbound Marketing and Outbound Sales Work Well Together

Sales & Marketing

I had a great conversation with a prospect recently on the role that inbound marketing and outbound sales play together. Their B2B solution is the best fit for large enterprise customers. These customers typically have complex sales cycles that often involve multiple decision makers. This means that outbound sales is the most impactful tactic to close business for this customer. Inbound marketing will help to generate inbound leads, but it is a bigger help to support the sales team and to help nurture leads. There are many tactics used as part of inbound marketing that are equally as powerful when applied to an outbound sales effort.

Content Marketing

From an inbound effort content marketing, with a big focus on blogging, is a great way to have new prospects discover your company, product, or service. Great content is also an excellent tool to help support outbound efforts. A well-crafted blog can be shared as a follow-up from a meeting or as a follow-up with a prospect.

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VA Partners Office Warming Party

August 13, 2015 VA Partners News 0 Comments

Office Warming Party

Yesterday evening, we hosted clients, friends and family members to celebrate our office warming. You may remember our blog post featuring our new office back in March, but we wanted to wait for beautiful weather and for everyone’s schedules to clear up a bit since the summer is a busy time. We were able to utilize the party room which is equipped with a fully functioning kitchen, dart board and ping-pong table.

It was important to us to support local businesses. The food was catered by The Real Jerk consisting of beef patties, veggie roti, jerk chicken wings and jerk chicken kebabs. Desmond & Beatrice is always our go-to for cupcakes – we ordered an assortment because it’s just so hard to choose! Everyone seemed really excited to try beer from Left Field Brewery.

Here are some photos from our event:

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