For many B2B salespeople, attending customer meetings or events is a necessity. Being away from the office can be challenging in some cases because you don’t have access to all the amenities your desk provides. Before smartphones and WiFi Hotspots, it was much harder to stay up to speed with the days communications or customer requests. In today’s hyper-connected world, being on the road does not mean falling behind on today’s work.
Here is how to be a productive sales person on the road:
One of the biggest marketing trends of 2015 has been email automation. In fact, The B2B Marketing Automation Study, concluded that “There are nearly 11 times more B2B organizations using marketing automation now than in 2011”. Marketing automation has a number of benefits including improved list segmentation, lead nurturing, detailed analytics/reports, and ultimately more sales.
We’re back with another how-to video. This time I am discussing how to plan a blog post. If you have haven’t seen the first video in this series, check it out here: Why your business should be blogging.
In the months preceding the new fiscal year is a prime time to start sales planning for the New Year. I think to be a successful business you need to collect data and make small modifications to your sales effort through-out the year, but I still think there is value to take a time for a big planning session.
There are a number of things to consider when creating a sales plan for the new year, including: