The B2B Sales Training Gap

September 22, 2016 Sales Training 0 Comments

Sales TrainingThis year will mark 20 years since I graduated from Wilfrid Laurier University from their business program. WLU has one of the largest business schools in Canada, and still is today. The sum total of sales through my 4 years at Laurier was a couple classes within a marketing course. The focus was on sales management, not sales skills.I stumbled into a sales career through my co-op placements.  Being a sales manager right out of University with an undergrad degree is not a very realistic item. I have talked with other friends in business and people connected with educational institutions about the lack of sales focus. Unfortunately not much has changed. This is extremely challenging for startups looking at B2B sales training for their reps or sales management training for their sales leaders.

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5 Takeaways from HubSpot’s Email Marketing Certification

September 20, 2016 Marketing Tactics 0 Comments

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An essential part of our Inbound Marketing machine is email marketing, through the use of our monthly newsletter, periodic e-blasts to promote our downloadable assets or lead nurturing. As with many marketing tactics, and important step to success is continuing to analyze and improve our current practices.

As part of our personal development goals here at VA Partners, I enrolled in the Email Marketing Certification course offered by HubSpot. 

Here are 5 of my biggest takeaways from participating in the course.

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How to Choose the Right WordPress Theme for Your Company Website

September 15, 2016 Marketing Tactics 0 Comments

WordPress Theme

Don’t have a website, or looking to update your current website to stay up-to-date with the latest best practices? There are a number of things to consider why you are shopping around for the perfect WordPress theme. Aside from esthetics and functionality, you need to consider if the theme is responsive and what others are saying about it. Theme Forest is our go-to place for WordPress themes. It is easy to use, there is a lot of useful information available and the support team has proven themselves to be extremely helpful.

Here are our tips for how to choose the right WordPress theme for your company website.

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B2B Pricing Strategies for New Products or Services

September 13, 2016 Sales Strategy 0 Comments

B2B Pricing Strategies

We work with both startups and established firms and one of the most interesting areas we provide assistance on is pricing. Honestly, pricing as a new B2B product or service is not easy as there are a variety of things to consider. Questions like, “What stage are you at in your business?” “Are you a brand new company with a brand new product and no track record of success?” Or, “Are you an established firm launching a new product line, but have been in the market for decades with other products?” “What kind of product or service is it?” “Does it require a capital expenditure to purchase or is it an operating expense?” “Are you charging a one-time fee or a monthly subscription model?”

I think one of the key things is to provide yourself with a certain amount of flexibility because you may not nail the pricing strategy right off the bat.

When developing your B2B pricing strategies there are a number of things to consider:

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The Experts: Marketing Tactics that Grew in Importance

September 8, 2016 Marketing Tactics 0 Comments

FY87BH4RPXFor the second year in our experts series, VA Partners reached out to local leaders and clients to provide insights on the sales and marketing landscape. We asked them to provide feedback about a specific topic about the startup and small business community. In the first post, our experts weigh in on what marketing tactics took more importance in 2016.

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