Startup and Small Business Events You Don’t Want to Miss in June 2015

May 28, 2015 Events 0 Comments

unbounce-logoEvery month our team compiles a list of startup and small business events in Toronto and Southwestern Ontario that we’re interested in attending and think will be useful to the startup and small business community.

Some of these events may fill up fast, so if you’re interested in attending please register quickly. Business events are generally free of charge, unless a price is listed. If you’re hosting an event or come across one that you think should be included here, feel free to contact us with your suggestion.

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Are B2B Sales People Obsolete?

B2B Sales People

There have been a number of articles recently extolling a radical shift and the obsolescence of the B2B sales person as we know it. Yes, sales is changing as buyers have more power to research problems and solutions, before engaging a sales person. Businesses should embrace new sales and marketing tactics and solutions like social media, content marketing, and marketing automation.

There are many benefits for the sales team members to embrace these solutions as well as they can help them close more business faster. I do not feel that the sales person is going away, and sales hunters are still needed. If you need further proof, sign-up for a webinar from a marketing automation firm or stop by a booth at a trade show. I was at the Saleforce.com Toronto event this month and three of the booths I stopped by, all marketing automation companies, had sales people reach out to me directly, not just using their own companies marketing automation tools.

Here are a few of the best reasons why you still may need B2B sales people at your firm.

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Things to Consider When Taking Your Business Abroad

Things to Consider When Doing Business Abroad

I recently got back from an amazing 17 day trip to China and Japan. I called China home from 2009-2012, but this was my first trip to Japan. Travel has always been important to me particularly because of the cultural and life lessons I learn on the journey.

When taking your business abroad there are a number of items that you need to take into consideration. More than likely you will be dealing with language and cultural barriers. Prior to making the commitment, do your research and make sure that your team is equipped with the knowledge it will take to ensure a successful business plan. In Canada, there are a number of resources available to assist you with taking your business abroad. Use these programs to your advantage.

Here are some things to consider when taking your business abroad.

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New Insights on B2B Social Selling

data analysisThe evolving social media landscape has offered firms a myriad of digital tools that can be utilized to optimize their marketing communications mix. In this article, we share insights from our own experience navigating this new social selling frontier.

The correct content mix is essential

Taking advantage of the data analytics now offered by top social media websites, we looked at the engagement data on our Twitter and Linkedin accounts over the past quarter. We noticed that the top 10 posts that had the most reach and engagement were an equal mix of original content and curated content.

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14 Free, Must-Have Marketing Tools for Startups

marketing toolsMarketing a new company or product can be a challenge because you may not have a large budget or have dedicated sales and marketing resources. Luckily, there are a number of free and easy-to-use tools that startups can take advantage of to kickstart their marketing plans.

From creating a website, managing social media, email marketing and tracking potential customers, here is a list of 12 free but effective marketing tools to help you get started with growing your business.
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