Startup and Small Business Events You Don’t Want to Miss in October 2014

EntrepreneursToolKitEvery month our team compiles a list of startup and small business events in Toronto and Southwestern Ontario that we’re interested in attending and think will be useful to the startup and small business community.

Some of these events may fill up fast, so if you’re interested in attending please register quickly. Events are generally free of charge, unless a price is listed. If you’re hosting an event or come across one that you think should be included here, feel free to contact us with your suggestion.

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Employee Social Sharing is a Big Opportunity For B2B Sales

One of the biggest opportunities that is getting missed by many organizations is leveraging their employees social sharing capabilities to help drive B2B sales. This is extremely effective for professional services firms, but can help a number of different types of B2B focused organizations. Everyday your organizations employees are having interactions and connections with your customers, business partners, and prospects. A few posts on Linkedin or Twitter can help reinforce subject matter expertise, keep top of mind, and is a great way to get people back to your website. There are a few things that you need to have to make it work well for you team.

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How to Have Great Engagement on Twitter

At VA Partners, we use Twitter for sharing our own content including blog posts, white papers and newsletters, as well as great third party content. We monitor our Twitter channel regularly and post multiple times, daily. Twitter is a useful tool for connecting with others. The Twitter’s Analytics tool is also a great way to see how you are reaching your audience. Here are some ways that you too can have great engagement on Twitter.

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How to Write Blog Posts People Want to Read

There’s no doubt that blogging helps companies generate brand awareness and increase inbound leads. According to HubSpot, 92% of companies who blog have acquired new customers through their blog, and B2B marketers who use blogs generate 67% more leads than those that do not.

However, brainstorming topics and writing blog posts can be challenging for companies who are new to blogging. In a previous blog post, we listed quick ways to come up with relevant ideas for B2B blogs. However, once you’ve brainstormed a full page of ideas, how do you actually know which ones your potential customers want to read about? Is there a way to confirm what people are interested in before you dedicate a few hours to writing?
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6 Key Items a Startup Should Consider When Expanding into a New Market

B2B Blog

Expanding your startup business into new markets can be exhilarating and at the same time frightening. When resources are tight, you want to make sure you get the most out of your investment. There are a number of items a startup must consider when expanding into a new market including:

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