Overview of HubSpot’s LeadIn WordPress Plugin

Leadin-LogoHubSpot LeadIn is a relatively new free lead capture and visitor tracking app. Available as both an app and WordPress plugin, it gives startups and smaller companies on tight budgets access to basic visitor tracking capabilities that you normally only find in $200/month+ services such as HubSpot’s or Salesforce’s marketing automation software.

Below is a summary of 5 key LeadIn features.
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Worst Sales Advice: Tips on What Not to Do

20160525Over the last twenty years of selling in a variety of capacities, I have had many great mentors and been given some excellent advice on how to sell more effectively.  On the other hand, I have also been given a fair share of sketchy sales advice. I figured a short blog on some of the worst advice I have received over the years might provide some insight to others on what not to do and be a bit humorous.

Here are 7 pieces of worst sales advice I’ve received:

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How to Generate Leads and Traffic Using Existing Blogs

How to Generate Leads and Traffic Using Existing Blogs

I recently sat in on the webinar, How to Generate Traffic & Conversions on Your Blog… Without Publishing Another Post, a joint presentation between HubSpot and Uberflip. The webinar was extremely helpful as gave advice for ways to improve website traffic by improving existing content.

Here are some of my favourite takeaways from the webinar.

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How to Have Successful Engagements with your Outsourced Team

successful engagements with your outsourced team

With larger work loads, tighter budgets, and the increased pressure to stay relevant, many businesses turn to outsourcing sales and marketing. However, others aren’t quite convinced yet. This can lead to a number of misconceptions surrounding outsourcing. In this blog post, I will address one of the biggest myths of outsourcing: outsourced teams are difficult to manage.

Here’s how to create a simple communication and management plan with your outsourced team to guarantee a successful engagement.

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Inbound Marketing Stats Every Marketer Should Know

Is your organizing using inbound marketing yet? Do you need help convincing your team or your management that it’s a relevant and effective method to drive quality leads?

Here are 10 inbound marketing stats with graphs you can use in presentations or documents to convey the importance of inbound to your team, or to build a business case for using inbound marketing.

  1. Both inbound and outbound marketers rank paid advertising as the #1 most overrated marketing tactic. (Source: State of Inbound Marketing 2015)
    overrated marketing tactics
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