The Experts: B2B Marketing Tools of 2016

December 6, 2016 Marketing Tactics 0 Comments

B2B marketing toolsWith all that’s happened throughout 2016, whether it be the introduction of 360-degree video, the proliferation of fake news stories surrounding Google and Facebook, or the sweeping mania that has driven crowds of people to take over local parks in efforts of catching virtual Pokemon – which, I’ll add, fulfilled all of my childhood fascinations and dreams, but also caused my iPhone’s battery to die four times a day – it’s safe to say that this year will go down as a signifier of momentous change in our habits with technology.

But what hasn’t changed here at VA Partners is our continuation of blog posts surrounding the insights of local leaders and clients on the sales and marketing landscape, also known as our Expert Series. To round out this year, we asked individuals about what new B2B marketing tools they explored in 2016.

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SEO for the Marketer’s Soul, Part I: Google’s Keyword Planner

keyword planner

If you happened to read my last blog post, I discussed a few Black Hat techniques that you should avoid when it comes to SEO. And if you’re still in the process of building your website, that’s a good thing. Rome wasn’t built in a day, and neither was their tourism website.

So, instead of continuing the parental habit of telling you what you shouldn’t do, this week is going to be the first article in a series of blogs surrounding exactly what you should be doing in order to get your site performing to the best of its abilities. We will initially focus on Google Adwords’ Keyword Planner, and later in the series, we will take a look at Moz Pro and some of the tools they have to offer.

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Startup and Small Business Events Happening in December 2016

November 29, 2016 Events 0 Comments

Every month our team compiles a list of startup and small business events in Toronto and Southwestern Ontario that we’re interested in attending and think will be useful to the startup and small business community.

Some of these events may fill up fast, so if you’re interested in attending please register quickly. Business events are generally free of charge unless a price is listed. If you’re hosting an event or come across one that you think should be included here, feel free to contact us with your suggestion(s).
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Steps to Help You Build Your Elevator Pitch

November 24, 2016 Sales Tactics 0 Comments

Elevator Pitch

When people hear elevator pitch there is an immediate connotation around startups. In reality, a great elevator pitch is relevant to almost anyone working in any business. The reason is that we are all salespeople of our company in one way or another. Without revenue, there is no business. Whether you are in finance, IT or sales & marketing everyone has a responsibility for being able to discuss who they work for, what the company they work for does and what makes them unique. I am a bit biased as a career salesperson and as a business owner. I see huge importance in having your employees be knowledgeable enough to quickly and concisely describe what we do, how we do it, what makes us unique and the benefits of working with us.

An elevator pitch is not as simple as just freestyling some information you think is relevant. A good elevator pitch should be thought out well in advance. To do this I have outlined a few steps below in helping you to craft your own elevator pitch.

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How to Organize Your Time for Marketing

There are many components that come along with marketing and they all work together to create the ultimate marketing machine. No component should be sacrificed because of lack of time, or resources. It is possible to tackle each, it’s just about creating a schedule and sticking to it.

Here are our suggestions for how to organize your time for marketing.

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