How to Write Blog Posts People Want to Read

There’s no doubt that blogging helps companies generate brand awareness and increase inbound leads. According to HubSpot, 92% of companies who blog have acquired new customers through their blog, and B2B marketers who use blogs generate 67% more leads than those that do not.

However, brainstorming topics and writing blog posts can be challenging for companies who are new to blogging. In a previous blog post, we listed quick ways to come up with relevant ideas for B2B blogs. However, once you’ve brainstormed a full page of ideas, how do you actually know which ones your potential customers want to read about? Is there a way to confirm what people are interested in before you dedicate a few hours to writing?
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6 Key Items a Startup Should Consider When Expanding into a New Market

B2B Blog

Expanding your startup business into new markets can be exhilarating and at the same time frightening. When resources are tight, you want to make sure you get the most out of your investment. There are a number of items a startup must consider when expanding into a new market including:

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How to Create A Digital Marketing Calendar for Your Small Business

Digital Marketing Calendar

In the famous words most often attributed to Benjamin Franklin: “If you fail to plan, you plan to fail.”

It seems this quote can apply to an infinite amount of professions, and marketing is most certainly one of them.  When it comes to tracking your digital marketing, having a concise and simple to use document will take the headache away from planning, measuring, and reporting on your marketing efforts.  It is also much easier to find success with your social media and content marketing efforts when you employ the use of a tracking document.

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Tips For an Effective B2B Content Marketing Plan

B2B Blog

For the past year and a half I have been working as a Sales Peer-to-Peer champion for the Innovation Factory in Hamilton. It is a great organization serving a vibrant community. There are many benefits for me to be associated with the Sales Peer-to-Peer group. The biggest is that I get to meet and talk with some great growing firms and I help to organize some great speakers. At our Innovation Sales Peer-to-Peer for September 2014, former VA Partners employee and current UberFlipper, Sam Brennand gave a presentation on how to use Content Marketing to drive leads.
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Features of a Good B2B Blog

B2B Blog

How do you measure how successful your blog is? It could be by how frequently your posts are being shared or by the traffic going to your website.

There are a number of factors that contribute to making a blog successful. Here are some of the features we think are most important.

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