7 Ways to Re-Focus your Blogging Strategy

blogging strategy

Blogging is an integral piece of a well-oiled inbound marketing machine. It provides a number of benefits to businesses, including driving traffic to your website, building your authority in your industry, increasing rankings and ultimately resulting in conversions.

One of the core principles of blogging is to remain consistent and post regularly. However, in many cases it’s reasonable to experience writer’s block.

In those times, refer to the following list for ideas to help you re-focus your blogging strategy.

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7 Sales Probing Questions To Ask Your Prospects

June 22, 2016 Sales Strategy 5 Comments

sales probing questions

Once, on a call I made for a client, it was originally positioned to me that the prospect I was speaking with needed only 5 to 10 units. Now, 5 to 10 units isn’t bad in this case – actually, it was far from a bad situation. It represented potential revenue of $40,000 to $80,000.

While on the call with the prospect, I asked a series of sales probing questions that helped to open up the conversation. The end result was that a much larger opportunity presented itself in the range of 100 units. This equalled about $840,000 in revenue.

Here are 7 sales probing questions you could ask your prospects

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10 Low-Hanging Marketing Fruit to Pick

low hanging marketing fruits

Summer is upon us and business can slow down because clients and team members are on vacation.

Productivity may not be the highest during the summer months, but there are still easy marketing activities you can do that could result in big returns later.

Here are 10 low-hanging marketing fruit ripe for picking, even when you’re feeling lazy or don’t have a lot of time to dedicate to marketing tasks.

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The Anatomy of a Google Adwords Text Ad

The Anatomy of a Google Adwords Text Ad

Udemy has been my go-to place for online courses. I’m currently taking a course called Ultimate Google Adwords Course 2016 – Stop SEO & Win With PPC. As much as I believe in the power of SEO, we have a couple of clients that can also benefit from PPC – especially when promoting specials. This is why I am putting some time aside to learn best practices for creating and maintaining Google Adwords campaigns.

Running your first Google Adwords campaign can seem a bit overwhelming, but it doesn’t need to. Here is the anatomy of a Google Adwords text ad to help simplify the process.

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35 B2B Email Newsletter Resources and Guides

email marketingEmail newsletters are an effective way to collect leads, nurture prospective clients and stay engaged with existing customers.

Email marketing provides the highest ROI for most businesses at $40 for every $1 spent (on average).

Understanding a new channel of communication initially takes time and resources, but companies that learn to implement effective email marketing strategies are seeing worth while returns – in one study from Exact Target, it was found that for every $1 spent, $44.25 was the average return on email marketing investment.
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