Startup and Small Business Events You Don’t Want to Miss in November 2014

EntrepreneursToolKitEvery month our team compiles a list of startup and small business events in Toronto and Southwestern Ontario that we’re interested in attending and think will be useful to the startup and small business community.

Some of these events may fill up fast, so if you’re interested in attending please register quickly. Events are generally free of charge, unless a price is listed. If you’re hosting an event or come across one that you think should be included here, feel free to contact us with your suggestion.

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How to Create Your Own Infographics

Infographics

People love visuals which is why infographics have become so popular. So, if you’re looking to improve your social media presence or do something different with your blog, consider creating an infographic. They are an easy way to convey great information, visually.

Here are 7 easy steps to create your very own infographic.

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How to Brainstorm Ideas for Blog Post Titles

We previously discussed how to use tools like Google Keyword Planner to identify blog post topics people are interested in and that are relevant for your business.

Once you go through the process of identifying a relevant topic, how do you actually turn that into blog posts? It’s impossible to cover everything about one topic in a single blog post, so each blog post must be specific enough to make it’s helpful, but broad enough that the content is relevant to multiple people.

To get help you get started with generating blog post titles from a topic, here are a few blog post title templates.

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Tips For Growing Sales in Canadian Industrial and Manufacturing Firms

Tips For Growing Sales

As we continue to do sales for companies on a daily basis, the shift over the years as to what influences a sale, where a prospect goes for information or supplier qualification; even how to find information on a prospect and contact them has changed considerably. As an industrial or manufacturing company in a competitive global market, you need to evolve with the times or else you risk getting left behind.

People still tell me today that the business is relationship oriented and based on old person to person contacts and so there isn’t really the need. Well, reality is that your purchasing audience is changing and the people who have been buying from you for the last 20 years are retiring and the individuals taking over their roles don’t care about your old relationship necessarily. These individuals interact, communicate and digest information differently and to be successful you need to be able to not only cater to your existing, mature clients but your new, younger ones.
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Marketing Automation & Lead Nurturing on a Budget with MailChimp

Mail Chimp

Marketing automation is becoming harder to ignore as a staple in the B2B marketer’s toolbox, but a lot of small businesses still think it’s too expensive or simply don’t know where to start.  The statistics surrounding the growth of marketing automation are overwhelming, with some studies suggesting the industry will grow by 50% by 2015 and there are already a ton of marketing automation platforms out there, with some popular ones being Marketo, Eloqua, Hubspot, and Pardot by Salesforce.  But there are also some lesser known ways to leverage marketing automation for the small business who is operating on a tight budget. 

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