Startup and Small Business Events You Don’t Want to Miss in July 2015

July 2, 2015 Events 0 Comments

Business Event - Camp Tech - Google AnalyticsEvery month our team compiles a list of startup and small business events in Toronto and Southwestern Ontario that we’re interested in attending and think will be useful to the startup and small business community.

Some of these events may fill up fast, so if you’re interested in attending please register quickly. Business events are generally free of charge, unless a price is listed. If you’re hosting an event or come across one that you think should be included here, feel free to contact us with your suggestion.

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The Customer’s Buying Process Trumps Your Sales Process

Customer Buying Process

One of the biggest changes in B2B sales over the last few years has been the flip in the importance in the buyers purchasing journey versus the steps in the sales process for the vendor. It is not to say that your internal process is not important, but the buyers process is more important. This really hit home for me last week. We are interested in exploring a new marketing automation solution for both ourselves and our customers.

I had seen a solution recently at a large vendor road show that stopped in Toronto. I spent over 30 minutes with the vendor and had most of my questions answered. The next step for me was to have the team see a demo of the marketing automation system as they work with the competing systems on daily basis. Instead of allowing us to move to a demo with my team, we had two telephone meetings that captured about the same information with two different reps before I was able to schedule the demo.

The biggest issue is that the prospect gets excited about the solution and/or demo but does not have the power to buy themselves. Here are some ways that you can match your customers buying process and still get the information you need to support your sales process.

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How to Write a Blog Post [Infographic]

How-to-Write-A-Blog-Post--Image

Writing a blog post is really not as difficult or as time consuming as it seems. At VA Partners, we have created detailed content calendar that outlines our blogging schedule a month in advance. We share the responsibility of blog writing amongst our team members so the content calendar allows us to keep track of whose turn it is and the topic they will be writing about. Each team member usually plans to spend 2-3 hours writing a blog post, depending on how much research is required.

Here is our 5 step process on how to write a blog post.

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Improving B2B Sales Closing Rates For Long-Term Prospects

Improving B2B sales closing rates for long-term prospects

When B2B selling one of the key areas you need to understand is sales cycles and that they will vary based on the particular client, timing and need. In some cases, the time from lead qualification to close can take weeks to months. In other cases it can take much longer, say 12 to 24 months. It is these longer-term prospects that you need to have a strategy in place to stay in touch with. Your warm, proactive and scheduled touches will improve your close rate.

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How to Send Your First Email Newsletter in 5 Steps

email roiWith so many modern channels for marketing, such as social media, content marketing and online advertising, are email newsletters still relevant?

According to the Direct Marketing Association, email has the highest ROI at 40x compared SEO, ads and other activities. If you haven’t incorporated email marketing into your inbound marketing activities, this blog post will help you get started.
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