Tips For Growing Sales in Canadian Industrial and Manufacturing Firms

Tips For Growing Sales

As we continue to do sales for companies on a daily basis, the shift over the years as to what influences a sale, where a prospect goes for information or supplier qualification; even how to find information on a prospect and contact them has changed considerably. As an industrial or manufacturing company in a competitive global market, you need to evolve with the times or else you risk getting left behind.

People still tell me today that the business is relationship oriented and based on old person to person contacts and so there isn’t really the need. Well, reality is that your purchasing audience is changing and the people who have been buying from you for the last 20 years are retiring and the individuals taking over their roles don’t care about your old relationship necessarily. These individuals interact, communicate and digest information differently and to be successful you need to be able to not only cater to your existing, mature clients but your new, younger ones.
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Marketing Automation & Lead Nurturing on a Budget with MailChimp

Mail Chimp

Marketing automation is becoming harder to ignore as a staple in the B2B marketer’s toolbox, but a lot of small businesses still think it’s too expensive or simply don’t know where to start.  The statistics surrounding the growth of marketing automation are overwhelming, with some studies suggesting the industry will grow by 50% by 2015 and there are already a ton of marketing automation platforms out there, with some popular ones being Marketo, Eloqua, Hubspot, and Pardot by Salesforce.  But there are also some lesser known ways to leverage marketing automation for the small business who is operating on a tight budget. 

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Social Selling Tips From Sales for Life

Social Selling

Early in September we had another great Sales Peer to Peer at the Innovation Factory with Dave Howe from Sales for Life. Dave had a very interactive session focused how to use Linkedin for Social Selling. Dave spent time on 3 key tips that can help firms close business. The session was spent with live demonstrations and referrals to a Sales for Life Social Selling presentation.

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MaRS: Chinese Market Opportunities for Ontario Startups

Business in China

My strong interest in everything Chinese (business, language, food, history) was sparked during the time that I lived there. I’m also interested in learning about the amazing things that startups are doing here, in Canada, so naturally, when I heard that MaRS was hosting an event focusing on how Ontario startups are making their way into China, I was excited to sign up.

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How to Write Blog Posts Efficiently

Blog post structureCrafting a relevant and engaging blog post takes practice and requires an understanding your readers’ needs. Once you have these, you can then aim to make the blogging process more streamlined.

When you’re writing a blog post, it might seem logical to start from the top to the bottom because that’s the order we normally read in.

However, in the 6 steps below, we’ll recommend an alternative process to write blog post that will save time and give you a more focused approach to writing blog posts.
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