Measuring B2B Inbound Marketing

Measuring B2B Inbound Marketing

Having a B2B website today is not about just having a good looking site that is easy to navigate. There is the opportunity through inbound marketing, also known as inbound lead generation, to drive revenue. As with any sales or marketing tactic, organizations should measure their results to determine the return on investment. To measure your organizations inbound marketing results don’t just focus on the revenue, but also some of the leading indicators of future revenue. To do this you will need the right tools, internal processes, and of course great content.
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12 Ways to Use IFTTT to Improve Your Social Media and Productivity

iftttWhile social media management tools such as Hootsuite or Buffer allow you to schedule updates and monitor your social media engagement, automation tools such as IFTTT take it up a notch by allowing you to create specific actions based on triggers. These are especially helpful if you don’t have a lot of time to spend on social media but still want to be as engaged as possible.

Here’s how IFTTT works, and examples of how to use it to streamline your social media as well as other productivity tasks.
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Sales – Inbound or Outbound Sales, That is the Question

That is the Question

Wondering if you should be leveraging inbound or outbound sales? In reality you should be utilizing both to generate leads. Years ago, sales efforts from a B2B standpoint consisted mainly of outbound calling, supported by sales and marketing efforts including trade shows, events, sponsorships, mail-outs, newspaper, radio and TV. It was these efforts that were supposed to drive leads back to the company, and in many cases they still continue to. Today, these efforts are still a valuable component of the mix, but one also has to look heavily at content marketing efforts to drive inbound sales. Using search engines to search for solutions to business pains has increased substantially.
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Quick Twitter Tips For Your B2B Business

March 17, 2015 Social Media 0 Comments

Twitter-business-tips-In September 2014, IAB Canada released their annual Internet advertising report and noted that digital advertising has overtaken TV advertising spend in Canada. The news did not come as a surprise and further reiterates the trend away from traditional towards digital marketing. Social selling is especially becoming an integral part of digital marketing strategies and in the forefront is Twitter which boasts a monthly average of 288 million users worldwide. Here at VA Partners we are highlighting important Twitter tips to jump start your campaign.
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How VA Partners Helps Clients Achieve Their Marketing Goals

Marketing Strategy

At VA Partners, we aim to help our clients achieve their marketing goals. Whether they are already an established business and are looking to change their marketing strategy or are a startup looking to gain more exposure, we are part of the process from the planning stages through to the execution. Everyone has the same end goal, to increase revenue. We love to see results just as much as our clients do because that means that we are doing something right.

Here are some tactics we use that may help you as well.
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