How Can Marketing Support Sales?

How Can Marketing Support Sales

I have grown up in small business environment and have found that marketing is most useful when it is supporting the sales or revenue generation activities of the company. First, the sales strategy leads, then the marketing strategy is built to support the sales effort. This way, the marketing effectiveness can be gauged by sales results. Like most small businesses, budgets are finite and you want to ensure you are getting the biggest return on your investment. This may sound quite simple but in reality, what often happens is marketing leads the sales efforts which in some cases leads to a misalignment where the sales goals are not being supported fully by the marketing effort.

To best support your sales team with marketing activities, you first have to have a good gauge of what your sales team needs. To do this, you need to ask a series of questions:
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Startup and Small Business Events in March 2015

February 26, 2015 Events 0 Comments

dx3Every month our team compiles a list of startup and small business events in Toronto and Southwestern Ontario that we’re interested in attending and think will be useful to the startup and small business community.

Some of these events may fill up fast, so if you’re interested in attending please register quickly. Business events are generally free of charge, unless a price is listed. If you’re hosting an event or come across one that you think should be included here, feel free to contact us with your suggestion.

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What to Look for When Choosing a WordPress Theme

February 24, 2015 Marketing Tactics 0 Comments

Choosing a WordPress Theme

Prior to building and managing websites, regularly I was under the impression that obtaining a free theme was the way to go. However, after browsing themes, and I mean a lot of themes, I have come to the conclusion that purchasing is a much smarter decision. Most themes range from $30+ and in all honesty, is one of the best choices you could make for your business – think of it as an investment.

Your website is generally a client’s first impression of your business, so it is important to create a website that you are proud to put your name on. Generally, your website will influence if potential customers reach out to you. With this in mind, ensure that you are investing time and money into making your website because it is your 24/7 sales rep.

If you are thinking about creating a website or updating a current website, here are some things that you should consider when choosing a WordPress theme.
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Shortening the B2B Sales Cycle

February 19, 2015 Sales Tactics 0 Comments

Sales Cycle

One question I invariably get almost anytime I speak is on the topic of shortening the sales cycle. This was the case when I presented last month at MaRS on B2B Sales. It is not just my presentations where it comes up, but shortening the sales cycle is top of mind for many entrepreneurs.

Here are some tips that could help shorten, but also understand the sales cycle:
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Digital Marketing Goals and Metrics That Matter

goalsWhen planning your digital marketing strategy, it is essential to decide on your goals and what metrics are important for your business. Why do your website, blog and social media accounts exist? Content marketing and social media engagement are often time consuming and labour intensive so identifying your objectives will help you focus on activities that have a bigger impact on your business.
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