The Art of the Perfect Post

the art of the perfect post

Let’s face it, there is a bit of a science behind the world of social media. It’s important to create a plan that you should follow in order to gain more followers, share amazing content or get people talking about your product or business. In their HubSpot webinar entitled, The Art of the Perfect Post, Guy Kawasaki and Peg Fitzpatrick share 10 key points to being successful on social media and how to share content worth reading.

Here is a recap of their webinar:

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SEO For Blogs: 4 Free Tools To Get You Started

SEO for blogsCreating a blogging schedule and writing blog posts takes a lot of time and most people may tempted to believe their work is done after they hit the publish button. However, the fruits of your efforts are only realized if people are finding and reading your content. Taking basics steps to ensure your blog post is search-engine friendly will go along way to having it found online.

Here are 4 free tools to get you started with basic SEO for blogs that can boost the chances your content will be found online.
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Driving Inbound Leads for Canadian Industrial and Manufacturing Firms

Inbound leads for Canadian Industrial FirmsHistorically, an area that Canadian industrial and manufacturing firms have struggled with is growing business on an international level. The challenge is not specific to certain cities in Canada. I have seen companies in Toronto, Hamilton, Niagara and others in different parts of Canada all face this challenge.

So, how can Canadian industrial or manufacturing firms grow their business internationally?
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Is LinkedIn’s New Social Selling Product Right For You?

LinkedIn Sales NavigatorOn July 31st, LinkedIn launched its brand new, standalone product to help sales professionals unleash the proven power of social selling.  The product, named LinkedIn Sales Navigator is boasted by the company as being a “significant refresh to our existing solution that empowers sales professionals to establish and grow relationships with customers and prospects.” Read More…

Setting Sales and Marketing Goals

sales and marketing

In July and August of this year, I am teaching a class for the University of Toronto Continuing Education Department on finding and marketing to customers. We have a wide range of businesses from consulting to retail, with a real mix of B2B and B2C. One of the first exercises we went through was talking about setting sales and marketing goals. It was a good session in the class and here are some of the highlights.

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