An Overview of the New Twitter Analytics Dashboard

Twitter Analytics - FollowersLast week, Twitter opened the new analytics dashboard to all Twitter accounts. Now, users can easily access basic analytics on their tweets such as the number of impressions, clicks, favorites and retweets without requiring a third party tool.

These analytics will be useful for finding patterns in the tweets that get the most engagement, such as the best time to tweet, the content, the tone it’s written in, or the use of hashtags.

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Startup and Small Business Events You Don’t Want to Miss in September 2014

Toronto Business Development CentreEvery month our team compiles a list of startup and small business events in Toronto and Southwestern Ontario that we’re interested in attending and think will be useful to the startup and small business community.

Some of these events may fill up fast, so if you’re interested in attending please register quickly. Events are generally free of charge, unless a price is listed. If you’re hosting an event or come across one that you think should be included here, feel free to contact us with your suggestion.

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4 Communication Strategies for Startup Sales Teams (Video)

Dealing and communicating with sales people is often very different from how you would manage other team members.

In this video blog post, we discuss 4 ways to communicate with your startup sales team.


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Tips For a Great B2B Sales Meeting

I have just finished teaching a class on Sales and Marketing for the University of Toronto Continuing Education called Finding and Marketing to Customers. We covered many topics in the class, but it was the sales related topics that were the most foreign to the class. There are many intricacies to sales once you get into a face to face meeting with a prospect.

Getting a meeting with a prospect is a hard task, so you will want to make the most of it. Here are some of my tips for a successful initial B2B sales meeting.

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8 Things Every Manufacturing and Industrial Website Needs

As the world continues to globalize, the Internet brings companies closer together and makes it easier for buyers to find sellers. Having a good website is now an absolute must.

For Canadian industrial and manufacturing firms that are looking to grow their North American and international presence, a good website should be one of the things you prioritize immediately. The days of selling without one, are fading quickly. What is the first thing a buyer now looks at when deciding on the professionalism and legitimacy of a firm? The website.
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