RIC Centre Sales Training Sessions Recap

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Earlier this year we had the privilege of working with the Mississauga RIC Centre on developing and delivering a sales training and mentorship course for companies residing in or that have graduated from the RIC Centre. Working closely with Pam Banks, Executive Director of the RIC Centre, we designed the course to provide tangible assistance from a sales strategy and sales execution perspective.

There were a number of key takeaways from the course including:

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A Simple Guide on the Best Time to Tweet

Best Time to Tweet

Over 500 million tweets are posted every day on Twitter. With such a large volume of updates, what can you do to increase the likelihood your followers see your company’s tweets?

One tactic is to understand what time your followers are most active on Twitter, and schedule your tweets accordingly to improve the odds that your tweets will reach your audience.

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Inbound Leads are the Best Leads!

 Inbound Leads are the Best Leads!

VA Partners helps our customers with strategy and execution around many different types of sales and marketing tactics. For our own business, we focus on a few tactics that we have found work best to close and support new customers. This is based on the effort needed for these tactics, costs, and our success rates from our closes. VA Partners attends a few regular key events where we network or sometimes speak. We nurture our contacts through social, email marketing, and content marketing. This allows for us to keep top of mind with our old customers and we often get them coming back or referring us. Our best sales and marketing tactic is our inbound marketing effort.

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VA Partners Joins the Pledge 1% Program

Pledge-1%

We are excited to announce that VA Partners has joined the Pledge 1% program.

“Pledge 1% is a corporate philanthropy movement dedicated to making the community a key stakeholder in every business. Pledge 1% encourages and challenges individuals and companies to pledge 1% of equity, product, and employee time for their communities.”

For many years, our team members have been active in the community through volunteer work. As a team, we volunteer at the Daily Bread Food Bank multiple times per year. Individually, we each have our own organizations that we donate our time to.

We didn’t have a formalized plan to track our volunteer time – this is where Pledge 1% comes in. One of our clients, Lurniture presented at the Salesforce Tour Conference in Toronto which is what inspired us to get involved.

Here are some examples of how we are going to get involved in the Pledge 1% and how you can too.

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SPIN Selling: 4 Powerful Types of B2B Sales Questions

SPIN Selling: 4 Powerful Types of B2B Sales Questions

One of the classic sales books is SPIN Selling. The book presents a unique sales strategy, referred to as SPIN. The SPIN strategy has been developed from research conducted by author Neil Rackham, from studies of 35,000 sales calls over the span of 12 years.

This blog will provide you with a brief outline of the SPIN Selling strategy, designed to help boost your sales success by asking the right types of questions. Below you will find a breakdown of the SPIN acronym and a brief explanation of each question type.

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