Google Analytics Reporting Routine [Video]

Google Analytics Reporting Routine

Gathering information in Google Analytics can be challenging because of the huge amount of data and options available. You may find yourself spending time looking at irrelevant or insignificant data. To avoid this, we’ve come up with a Google Analytics reporting routine to extract all the important information we need to measure our sales and marketing goals.

In this video, I will walk through our Google Analytics reporting routine.

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5 Ways We Doubled Our Leads in 2016

plantIncreasing the number of leads is essential for growing your sales pipeline and the revenues of your company. Last year and this year, we experimented with different tactics to get more leads by presenting relevant offers to new and existing audiences.

Over the last few months, we doubled leads to around 100 to 150/month from 50/month previously. Below is a summary things we tried that proved successful. Most of these are relatively straightforward enough for you to try as well with your website or mailing list.
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Startup and Small Business Events Happening in May 2016

April 28, 2016 Events 0 Comments

business eventsEvery month our team compiles a list of startup and small business events in Toronto and Southwestern Ontario that we’re interested in attending and think will be useful to the startup and small business community.

Some of these events may fill up fast, so if you’re interested in attending please register quickly. Business events are generally free of charge, unless a price is listed. If you’re hosting an event or come across one that you think should be included here, feel free to contact us with your suggestion.

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Introduction to Website Best Practices [White Paper]

April 27, 2016 Marketing Tactics 0 Comments

website best practicesWe are excited to announce our lastest white paper, Introduction to Website Best Practices.

Whether you’re launching a new website or updating an existing website, this guide will tell you the minimum requirements your site should have to make it effective for your sales and marketing efforts. After reading this white paper, you will:

1. Website Design

Learn the basics on how to deliver a good user experience once a visitor is on your website, including how to pick the right set of colours, typography, and images.
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Social Media and the B2B Sales Team

Social and the B2B Sales Team

We are very lucky here in Ontario to be supported by the regional Ontario Network of Entrepreneurs centres. VA Partners has been a member at Communitech since our inception in 2006. For the last 2 years, I have served as a champion for the Sales Leaders P2P. For a recent session that I helped organize, we had Chad McCaffrey, the VP of Global Sales for Toronto-based PostBeyond speak.

Chad gave an excellent presentation focused on two different aspects of business. The first part focuses on Social Selling and the other looking at the Sales Stack they use at PostBeyond. After reading this blog, don’t forget to download a copy of Chad’s presentation at the bottom of the post.

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