Startup and Small Business Events You Don’t Want to Miss in May 2015

April 30, 2015 Events 0 Comments

communitechEvery month our team compiles a list of startup and small business events in Toronto and Southwestern Ontario that we’re interested in attending and think will be useful to the startup and small business community.

Some of these events may fill up fast, so if you’re interested in attending please register quickly. Business events are generally free of charge, unless a price is listed. If you’re hosting an event or come across one that you think should be included here, feel free to contact us with your suggestion.


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How to Find and Share Great Third Party Content


When leveraging social media to improve your online presence, it’s important to share your own content to promote your business skills, but also share great third party content. There are many reasons why sharing third party content can help benefit your business, including:

  • Help improve your following
  • Engage your audience
  • Meet potential clients
  • Get noticed
  • Drive traffic back to your website
  • Improve your social media following
  • Develop positive working relationships
  • Networking

Here are some suggestions for finding and sharing great third party content:


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Comparing HubSpot and Salesforce, Which is the Right CRM for You?

April 21, 2015 Sales Strategy 0 Comments


HubSpot has recently launched a free sales CRM. This is just one more CRM option for startups to choose from. There is no excuse for a B2B sales company of more than one person not to have a CRM. We typically have recommended for our clients in the past, but the new option for HubSpot is intriguing. We now have three clients that are using HubSpot and about 10 clients using Salesforce. There have been a few reviews of HubSpot CRM and even fewer comparing to Salesforce.

These are my thoughts comparing HubSpot and Salesforce’s benefits and intricacies.


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How to Improve Your Online Presence

Bay Street Hoops Tournament

There are many elements that make up a great website. Functionality and aesthetics should both be taken into consideration when building your website or making updates.

In late 2014, I joined the Bay Street Hoops organizing committee and took on the responsibility of giving the website an update. The goal was to give it a new look and feel, but also help to improve the user experience for visitors to the site. We wanted to make it easier for visitors to find information, improve our social media presence and drive more traffic to the Bay Street Hoops site.

Here are some examples of what you can do to improve your online presence.


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Finding the Right Junior B2B Sales Reps

April 14, 2015 Sales Strategy 0 Comments

B2B Sales Reps

Hiring for your growing company can be challenging. This is especially the case if the sales leader doing the hiring does not have much experience in sales management. Compounding this further is the fact that many growing firms cannot afford an experienced sales person.

Hiring these early sales people can be challenging. There are many strategies and tactics that can be used to help find the right person for you company. There are many startups that have had great success hiring junior sales people. I have used the same strategy both here at VA Partners and with previous companies.

Here are a few tips that can be used to help you through the interview process when hiring a junior B2B sales rep.


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