The sales industry is evolving and how clients find you and digest information is changing. You need to revise your sales approach and incorporate not only traditional sales efforts, but also new methods of attracting prospects, such as content marketing and social media.
I have been in the sales industry since the mid 1990’s and have done a variety of sales and employed a wide range of sales tactics, from door to door, cold calling, warm calling, inside sales, outside sales, event attendance, to mailouts.
In the last couple of years though, I have noticed it has become harder and harder to get people’s attention through traditional calling and emailing. That is not to say it isn’t effective anymore, but in today’s market, with the advent of social media and the barrage of input that prospects are inundated with, it is getting harder and harder to get heard.
When it comes to copywriting, some people just get it. They can create magnetic headlines, stories, and highly-converting copy that effortlessly attracts prospects and guides them through the buying cycle.
But for most of us, myself included, writing great copy that converts can be a struggle.
So, what do people like Brian Clark, Founder of popular marketing blog Copyblogger and a terrific copywriter, know about creating really great copy that we don’t?
A few weeks back, I had the good fortune of being able to sit in on an Unbounce unwebinar featuring Brian that explored the topic of creating highly-converting copy for landing pages. If you can carve out a 45 minute hole in your schedule today, I highly recommend you check it out. If you’re looking to become a better copywriter, webinars like this are a great place to start.