Resources to Help Ontario Entrepreneurs Sell Internationally

International Business

This past week we had a great session at the Communitech Business Development and Senior Sales on international sales. Presenting at the Waterloo Accelerator Centre was Amy Britten, from the Ontario Government and Robin MacNab, from the Federal Government. I have worked with both the Ontario and Canadian Government supporting clients with their international sales efforts. This included multiple trips to the UAE and meetings with the Federal Trade Commissioner.

There is an incredible amount of value and resources available to entrepreneurs.

(more…)

Continue Reading →

Does Your Business Need Sales or Marketing Help?

Sales or Marketing

We get a lot companies that find us through the web and our inbound lead generation efforts, who are looking for outsourced B2B sales help. After asking them a few questions and getting a better understanding of their business, we often determine that they actually need marketing assistance. The solution they need helps them turn their website into an inbound lead generation machine.

Here are a few of the factors to consider when determining where you need to focus your sales or marketing tactics.

(more…)

Continue Reading →

How to Set Up Your HootSuite Account

November 13, 2014 Marketing Tactics 0 Comments

Infographics

HootSuite is a powerful (and free) social media management tool that every business should be utilizing. At VA Partners we use HootSuite on a daily basis. We find it especially useful for posting to multiple social media accounts at once (Facebook, Twitter, LinkedIn and Google+). We use HootSuite for our clients and our own VA Partners social media.

If you are interested in using HootSuite for your business, here are some tips on how to get started.

(more…)

Continue Reading →

8 Free, But Effective Inbound Marketing Tools

Inbound marketing focuses on creating content that appeals to your company’s target customers, thus pulling your potential customers to you.

Relevant content ranges from answers to questions or challenges customers has through the range of the entire sales funnel. The content can be form of blog posts, white papers, infographics, videos and more, which are then distributed through channels such as the company blog, newsletter or social media accounts.

With inbound leads costing 61% less to generate than outbound leads, inbound marketing is especially suitable for startups, small and medium businesses with tighter budgets.
(more…)

Continue Reading →

Tips for Selling a New Solution, Product or Service That is Not Your Core Business

Infographics

One of the hardest things for startups or even established companies is positioning and selling a new set of services, products or solutions. We have had numerous companies from a range of sectors, some decades old and others brand new, look to launch a series of products and services and in many cases, it is really like launching a new business every time.

Paths to market whether they be channel or direct need to be developed, a value proposition has to be created, marketing materials need to be generated and internal teams mobilized to support the sales and marketing efforts. There is a misconception amongst many firms when undertaking an initiative such as this that it will be easier, require less investment and less time to be successful. In some cases this is true but for most it is not the reality they face. We have seen many firms not put in the required investment or give themselves enough runway to really get the proverbial “flywheel” spinning. As with anything new, it always takes twice as long and costs twice as much to get rolling.

(more…)

Continue Reading →