On March 22, I presented B2B Sales Strategy as part of the MaRS Best Practices series. It was a great experience dealing with the MaRS team both on the preparation of the event and at the session. There were almost 30 attendees and we had many questions and interactions from the crowd.
The highlights of the presentation included:
- Having a great Value Proposition is essential
- Use a CRM
- Identify the steps in a successful sale
- Focus on the right contacts and targets
You can also view the full presentation on SlideShare:
B2B Sales Strategy for Startups
View more presentations from Venture Accelerator Partners.
It was a privilege to be asked to contribute to this session. Visit the MaRS website for lots of great content that can help startups. If you have any B2B Sales Strategy questions, please get in connect with us.
