Shelley joined VA Partners in February 2011 and brings extensive senior marketing and communications expertise to the team. Shelley thrives on helping companies simplify their marketing messages and really get to the core of what will inspire their customers to incite action.

Career Highlights:

• Over 15 years of experience in the areas of strategy, planning, marketing, communications and process improvement in tech and automotive
• Led brand, car and retail marketing at Toyota Canada
• Launched a new corporate brand campaign propelling Toyota’s Canadian corporate reputation ranking from 18th in 2005 to 9th in 2009.
• Managed marketing budgets of all sizes ranging from thousands to tens of millions

Read more about Shelley’s career on LinkedIn.