How Does Crossing the Chasm Relate to Sales?
We see crossing the chasm as the struggle a company faces when trying to commercialize their product and create a scalable and sustainable sales organization. While companies understand the founder alone cannot continue as the primary sales resource, they also may not have the financial resources to afford the full-time sales team need to 'cross the chasm'.
What a founder needs to do when crossing the chasm:
- Refine their sales messaging
- Focus on specific target markets
- Begin cold calling
- Implement a sales process and structure to ensure growth
Don’t have the resources to do it? That’s why we’re here.
Venture Accelerator Partners offers assistance for your sales efforts on a part-time basis, providing access to the resources needed to scale in a financially friendly way. Learn more about our Sales, Marketing and Social Media services for startups and growing organization in Toronto, the GTA, Kitchener-Waterloo, Guelph, Cambridge, and the Hamilton and Niagara regions.